Marketing Officer

We're looking for a proactive and highly organised Marketing Officer to join our Shared Ownership Sales team. This is an exciting opportunity to play a key role in bringing new housing developments to market, helping customers discover an accessible route to home ownership while showcasing high-quality new build homes across our developments.

A significant part of this role involves coordinating and collating the wide range of information required to successfully launch a new development. Working closely with internal teams and external partners, you'll gather and manage technical documentation, ensuring all marketing materials are prepared accurately and on time. This includes floor and site plans, valuations and many other important elements. We're looking for someone who enjoys working in a structured and organised way, is comfortable managing multiple deadlines and takes pride in ensuring every detail is in place ahead of launch.

Alongside the coordination and administrative aspects of the role, you'll also have the opportunity to contribute to the creative side of marketing. As a brand ambassador for Aster, you'll help bring our homes and communities to life through engaging content, digital marketing activity, events and customer-focused campaigns that support our shared ownership offering.

This is a flexible role and can be based from home or one of our hub offices. You'll need a flexible approach to travel, as regular site visits will be required, including development site visits, area visits, viewings and completions.

A full UK driving licence and access to your own vehicle for business use are essential. Our operating region includes, Cornwall, Devon, Dorset, Somerset, Gloucestershire, Oxfordshire, Wiltshire, Hampshire, Sussex, Berkshire, London and Surrey.

What youll be doing

Youll play a key role in delivering our marketing strategy by:

• Gather and manage technical documentation, ensuring all marketing materials are prepared accurately and on time.
• Manage multiple deadlines to ensure every detail is in place ahead of launch. There may be instances when you are planning several launches in one go, so organisation and structure is required.
• Managing property listings across our CRM and advertising platforms, ensuring information is accurate and engaging.
• Working with internal teams and external agencies to deliver smooth and successful marketing activity.
• Monitoring campaign performance, analysing leads and adapting activity to maximise results.
• Writing compelling copy for websites, blogs, brochures, email campaigns and property marketing materials.
• Ensuring our homes are positioned competitively through pricing reviews, valuations and market analysis.
• Researching local markets, competitor activity and customer behaviours to shape effective campaigns.
• Creating innovative marketing campaigns that connect with target audiences and generate leads.
• Supporting the Digital Marketing Officer, when required, to develop engaging social media content, including video and on-site content creation.
• Supporting customers through social media, live chat, email and telephone enquiries, delivering excellent service at every stage.
• Attending sales events, open days and community activities to promote Aster Group and shared ownership.
• Working with internal teams and external agencies to deliver smooth and successful marketing activity.

What were looking for

We're looking for someone who enjoys working in a structured and organised way, takes pride in managing the details that ensure successful development launches, with the creativity to bring our homes and communities to life.

Youll bring:

• Excellent organisation and time management skills, with the ability to manage your own workload.
• Strong IT skills, including Microsoft Office, databases and CRM systems, with the ability to manage information accurately and keep multiple launch activities on track.
• Experience creating engaging marketing content, particularly for social media.
• Strong copywriting skills with the ability to adapt tone for different audiences.
• Confidence appearing on camera and creating authentic video…