Sales Executive

About the company

Abla Roastery is a Saudi-based coffee roasting company focused on delivering high-quality coffee products and building strong partnerships across the Saudi market. We are committed to quality, consistency and customer experience while continuously developing our products and expanding our presence within the coffee and Food & Beverage industry.

We are seeking a motivated and results-oriented Sales Executive to join our growing commercial team. The ideal candidate will be responsible for developing new business opportunities, building strong client relationships and achieving sales targets. This role is ideal for a sales professional with experience in the Coffee or Food & Beverage industry who understands the B2B market and thrives in a fast-paced customer-focused environment.

• Identify and develop new B2B business opportunities
• Build and maintain strong long-term relationships with clients and key accounts
• Manage the full sales cycle from prospecting and lead generation to closing deals
• Achieve monthly and quarterly sales targets
• Conduct client meetings, presentations, negotiations and product demonstrations
• Maintain accurate customer and sales records using CRM systems
• Prepare sales forecasts, pipeline updates and performance reports
• Monitor market trends, competitor activities and customer needs to identify new opportunities
• Collaborate with internal teams to ensure smooth customer onboarding and service
• Represent NOL Roastery professionally and maintain a high standard of customer service

• 2+ years of professional sales experience.
• Previous experience in the Coffee or Food & Beverage industry is mandatory.
• Proven track record of achieving and exceeding sales targets.
• B2B sales experience is preferred.
• Experience using CRM systems to manage customer relationships and sales activities.
• Strong communication, negotiation, and presentation skills.
• Excellent relationship-building and customer management abilities.
• Strong organizational, time-management, and problem-solving skills.
• Ability to work independently and collaboratively in a hybrid work environment.
• Strong knowledge of the Saudi coffee and F&B market is a plus.

Location:

Riyadh or Khobar, Saudi Arabia (Hybrid)