Head of Localization

Head of Localization

Randstad is seeking a Head of Localization to define, architect, and operationalize our global marketing and product localization strategy. Sitting at the heart of Randstad's Global Digital Marketplace vision, this executive role bridges marketing, creative content, and product engineering by driving modern AI/LLM-driven translation workflows, CI/CD integrations, and continuous localization across 38+ global markets.

Location:

Diemen, Netherlands.

Important Role Differentiation:
This is an Executive Strategy, Tech Architecture & Operations Leadership Role-it is NOT a manual translation, copywriting, or content-creation position. The Head of Localization serves as a domain authority (Hay Grade 17/18) reporting directly to the Global Head (VP) of Content, CX, and Localization. You will lead a specialized localization team and oversee end-to-end technical integrations, AI model fine-tuning, and enterprise vendor networks.

What Will You Achieve? Global Localization Strategy:
Define and socialize the global roadmap for Marketing and Product (web/app) localization across international markets. Tech Pipeline Automation:
Embed localization workflows directly into continuous integration/continuous delivery (CI/CD) pipelines, headless CMS, and design systems. GenAI & LLM Innovation:
Drive the adoption of Generative AI and proprietary Large Language Models (LLMs) for automated marketing adaptation, CX scaling, and creative translation. Team & Ecosystem Leadership:
Hire, build, and direct a dedicated team of localization tech, quality, and project management experts while managing external Language Service Providers (LSPs) and budgets.

Key Metrics You’ll Own:
Translation Velocity & Turnaround Time:
Speed-to-market for continuous product deployments and multi-market marketing campaigns. Quality & Accuracy Benchmarks:
Maintenance of localization style guides, automated QA, terminology management, and glossaries. Financial & ROI Performance:
Efficiency of global localization spend, balancing AI automation against human-in-the-loop review costs.

What Do You Need to Succeed?

Experience:

10-15+ years of progressive experience in global localization, translation management, and international marketing operations in enterprise environments. Leadership Track Record:
Proven background in managing and scaling dedicated localization teams. Technical Fluency:
Hands-on experience with Localization-as-Code, APIs, headless CMS, Translation Management Systems (TMS), CAT tools, and CI/CD pipelines. AI Integration Expertise:
Practical knowledge deploying Machine Translation (MT), LLM fine-tuning, and automated workflows in marketing contexts. Vendor & Budget Management:
Expertise negotiating enterprise LSP contracts, managing multi-market budgets, and setting SLAs/KPIs.

Languages:

Full professional fluency in English; additional global languages are a strong advantage.

About Randstad Randstad is the world's largest talent company and a partner of choice. We support people and organizations in realizing their true potential by combining 60 years of HR expertise with cutting-edge digital technology, data, and human touch.

The world around us We live in extraordinary times. Technology, society, the job market - they are all rapidly advancing, and opening up previously unimagined opportunities. With innovation driving the world of work even faster, many of us are left wondering: how can I find a job that works for me? People at the heart of everything we do Working at Randstad is unlike working at any organization.

Because at Randstad we put people at the heart of everything we do; this goes for our clients, our candidates, our employees and society. By combining our passion for people with the power of…