Senior Expert Digital Marketing

Advance your career at Randstad by driving our global marketing automation roadmap. This role is open to experienced talent professionals who own global lifecycle architectures using Salesforce Marketing Cloud and Hub Spot.

• Design, deploy and scale data‑led talent journeys across the end‑to‑end global talent lifecycle.
• Develop, own and maintain the global talent lifecycle and journey design framework, translating the automated engagement strategy into commercially‑aligned journeys.
• Drive the global marketing automation agenda, supporting transactional needs and establishing triggers, logic, channel mix, and KPIs.
• Partner with Global CX, Product Management and local markets to remove operational silos and advance personalization capability.
• Coordinate with the Enablement Operations Manager and local operating companies to balance scalability with local nuance.
• Collaborate with the Experience & Optimization Lead to define and execute structured experimentation for continuous improvement.

• Master’s degree and approximately 10 years of experience in a complex, matrixed environment (internal tenure valued).
• Proven project management or leadership experience within Randstad or a similar global enterprise.
• Demonstrated experience mapping journeys and deploying automation using Salesforce Marketing Cloud and/or Hub Spot.
• Ability to translate data (behavioral, attitudinal, commercial) into executable, scalable blueprints that align with business priorities.
• Track record of driving new concepts within an organizational framework and building consensus across diverse stakeholders.

• High‑visibility global platform for skill scaling, mentorship and career guidance.
• Opportunity to champion Randstad’s core leadership pillars:
  We Set Direction, We Achieve, We Care, and Lead by Example.

Internal candidates are invited to apply through our internal mobility channels. The process includes an online assessment designed to meet global leadership expectations and a discussion of a structured transition plan with the current hiring manager.