Performance Marketing Manager

Overview

About the Role & Team

IDC is seeking a results-driven Performance Marketing Manager to lead integrated demand generation across North America. This roleis responsible for building and executing full-funnel marketing strategies that drivequalifiedpipeline and measurable revenue impact for IDC’s solution portfolio. Operating within a performance-driven, high-accountability culture, this role plays a key part in accelerating growth. We are looking for a high-energy marketer with a strong ownership mentality—someone who takes initiative, drives results, and brings B2

Bexpertisein buyer journey strategy, demand generation, and multi-channel campaign execution.

This is an individual contributor role, reporting to the Sr Director, Performance Marketing,locatedin Canada.

What You’ll Do

• Strategic Demand Generation Leadership:Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs.

• End-to-End Campaign Ownership:Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and webinars. Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution.

• Customer Journey & Content Strategy:Design andoptimizethe end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation.

• Sales Alignment & Revenue Impact:Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes.

• Performance Management & Optimization:Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI.

• Cross-Functional Collaboration:Energize and team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact.

What You Bring

• Bachelor’s degree in Marketing, Business, or related field; advanced degreea plus.

• 5+ years of B2B marketing experience withexperiencein integrated demand generation and full-funnel campaign strategy.

• Strong track recordof driving pipeline growth, executing multi-channel campaigns,in a complex, multi-touch sales environment.

• Proven ability to build and execute end-to-end full-funnel campaigns from the ground up — from strategy, messaging, and campaign planning through toemail creation, asset production,webinar planning, and nurture building. This is a role where you will be hands-on across every layer of the process, owning and executing the full picture from start to finish, not just one piece of it.

• Strong understanding of audience segmentation, buyer journey mapping, and performance-driven messaging.

• Experience building andoptimizingpaid digital programs across Linked In, Google, and other performance channels preferred

• Experience working closely with sales teams with strong relationship-building skills.

• Analytical, data-driven mindset with the ability to translate insights into decisive action.

• Excellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneously.

• Experience with marketing automation platforms (ie. Marketo) andmodern marketing technology platforms (ie. Salesforce, 6sense, Drift) preferred

• A proactive,energetic and curious marketer mind-setwith a bias toward action and continuous improvement.

Why This Role Stands Out At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value…