Qatar - Arabic Copywriter

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

An Arabic copywriter at Ogilvy is responsible for taking client advertising briefs and generating original copy ideas that grab the attention of the target audience. They create copy such as straplines, slogans, body copy, jingles, and scripts that accompany advertising visuals. Copywriters work closely with Art Directors and have input on the visual elements. An Arabic copywriter will produce big‑picture advertising for large‑scale clients.

• Remain up-to-date with new ideas, techniques and styles (e.g., art, films, TV programmes, music, fashion, trends).
• Actively seek inspiration from the external environment to influence creativity.
• Understand and appreciate the nature and value of client’s brand.
• Familiarise with product and competitor activities in the market.
• Be proficient in discussing the client’s core message and target audience.
• Generate fresh, original ideas from a brief.

• Liaising with clients and interpreting their briefs.
• Working in account teams.
• Developing creative ideas and concepts, often in partnership with the art director.
• Presenting ideas to colleagues and clients.
• Familiarising themselves with client products and services, target audience and competitors’ activities.
• Updating digital media with snappy, timely content.
• Proofreading copy to check spelling and grammar.
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients.
• Overseeing campaigns through the production stage to completion.
• Working on several campaigns at once, sometimes under pressure and often to tight deadlines.

• Foundation degree or degree in advertising, design or related subjects.
• Established portfolio of recent Arabic copy work.
• Knowledge of the industry and understanding of the creative process in advertising.
• Ability to think creatively and communicate ideas through written form (scripts, copy).
• Opinion on directors and typography; eye for colour and mood.
• Experience ensuring all advertised content is truthful and complies with codes of advertising practice.

• Actively seeks out new ideas, techniques and styles (art, films, TV programmes, music, fashion, trends).
• Influential and able to inspire the Creative Department.
• Seeks to understand why loyal customers buy certain products.
• Acts in the best interest of the brand and Ogilvy at all times.
• Researches competitor activities and successful campaigns delivered by other agencies.

• Highly creative and imaginative; curious about clients' products or services.
• Communicates ideas or moods through advertising.
• Excellent computer skills in relevant art and design software.
• Technical excellence in creating original concepts.
• Understanding of photography, typography and printing techniques.
• Skilled at writing clear, concise, and grammatically correct copy with strong eye for detail.
• Understanding of different language styles that appeal to various target markets.
• Strong listening and interpretation skills.
• Strong interpersonal and communication skills.
• Can work under pressure and manage workloads effectively.
• Can work within strict budgets.
• Open to feedback and able to see other people’s points of view.
• Collaborative across departments.
• Highly self‑motivated and well‑organised.

Ogilvy celebrates its people fully, enthusiastically, and unhesitatingly. We’ll empower you with the tools you need to succeed, give you autonomy to explore new paths, support you with colleagues who are experts across the Ogilvy network, and provide opportunities to do work you’ll be proud of.