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Job Description & How to Apply Below
Responsibilities
- Develop and execute A B tests to optimize landing pages and marketing campaigns, driving higher conversion rates.
- Implement and manage marketing automation workflows to nurture leads and personalize customer journeys effectively.
- Analyze marketing data and provide actionable insights to improve campaign performance and ROI using tools like Google Analytics.
- Collaborate with the product team to define and implement go-to-market strategies for new product launches, ensuring successful market penetration.
- Bachelor's degree in Marketing, Engineering, Computer Science, or a related field; a strong technical foundation is essential.
- Minimum 3+ years of experience in a marketing engineering or related role, showcasing practical application of skills.
- Proven experience with marketing automation platforms (e.g., Marketo, Hub Spot), demonstrating proficiency in workflow creation and management.
- Solid understanding of SEO principles and practices, with experience in on-page optimization, keyword research, and link building.
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