QNB- Manager - Advertising; Qatarization

Established in 1964 as the country’s first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.

Established in 1964 as the country’s first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.
QNB Group’s presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.
QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard & Poor’s (A), Moody’s (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.
Based on the Group’s consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.
QNB Group has an active community support program and sponsors various social, educational and sporting events.

The Marketing Manager will be responsible for planning, developing, implementing and managing the overall digital marketing ecosystem across paid, owned and earned channels. The incumbent will provide marketing campaigns that promotes QNBs brand, products and services. In addition, they will lead all the banks digital channels such as website, physical and virtual network and all upcoming digital platforms.

• Assist in the creation of Key Performance Indicators (KPIs) for performance monitoring and quality measurement purposes for the Marketing Communications Department and assist in monitoring their achievement on a periodic basis
• Provide input in related budgets to facilitate the delivery and execution of the communications budget and strategy.
• Implements KPI’s and best practices for Digital Marketing.
• Promote cost consciousness and efficiency and enhance productivity, to minimize cost, avoid waste, and optimize benefits for the bank.
• Act within the limits of the powers delegated to the incumbent.

• Cater the promotional requirements of all departments of the Group across all markets to enhance stakeholders’ value.
• Maintain regular contact with international offices, Business Heads, Managers and Leaders to ensure full integration and congruence objectives with Business goals and objectives.
• Support in building and maintaining strong and effective communication flow with all departments to achieve the Group’s goals/ objectives.
• Assist customers in all their queries on Bank’s product and seek solution to their requests.
• Maintain activities in accordance with Service Level Agreements (SLAs) with internal departments/units to achieve improvements in turn-around time.
• Build and maintain strong/effective relationships with related departments/units to achieve the Group’s objectives.
• Provide timely/accurate data to external/internal Auditors, Compliance, Financial Control and Risk when required.

• Developing and managing the organization’s annual digital marketing plan across Paid, Owned and Earned Media including PPC (Pay Per Click), SEO (Search Engine Optimization), Social Media, Affiliates across local and international markets
• Track and measure SEO and Google analytics metrics and provide ongoing reporting.
• Plans and execute all web, SEO/SEM, database marketing, email,…