Senior Manager Design, Enterprise

As a Senior Manager Experience Design – Enterprise, you will define and lead the end-to-end user experience strategy across Qatar Airways Group’s enterprise employee-facing digital ecosystem.

This role is responsible for establishing UX as a strategic capability, integrating human-centered design, data-driven insights, and emerging AI technologies to deliver innovative, scalable, and high-impact digital experiences aligned with Qatar Airways Group business objectives and KPIs. The role builds organizational capability, governs UX standards, and acts as the executive voice of the user, ensuring alignment between design, product, engineering, and business priorities across a complex, multi-product environment.

• Define and lead the UX vision, strategy, and roadmap aligned with Qatar Airways Group business objectives and KPIs.
• Establish UX as a core capability driving customer experience, operational efficiency, and business outcomes.
• Influence and shape product, platform, and technology roadmaps, ensuring prioritization of user research, design discovery, and experience quality.
• Champion UX as a strategic partner across business units, ensuring consistent and scalable experience strategies across all touchpoints.
• Drive the integration of AI into digital experience strategy, positioning UX as a key enabler of innovation across the Group.
• Oversee the design and delivery of end-to-end user journeys across enterprise and customer platforms, ensuring seamless omni-channel experiences.
• Drive the adoption of data-informed design practices, leveraging analytics, experimentation, and user research to optimize outcomes.
• Ensure all digital experiences align with brand standards, accessibility requirements, usability principles, and design guidelines.
• Lead UX delivery across a portfolio of digital products and platforms, ensuring consistency and coherence across the ecosystem.
• Lead UX strategy and execution for AI-driven experiences, including conversational interfaces, search, knowledge discovery, personalization, and intelligent agents.
• Drive adoption of AI-enabled design methodologies to transform how user journeys and digital interactions are conceived and delivered.
• Lead multiple AI-driven UX initiatives from concept through execution, ensuring alignment to customer value and measurable business outcomes.
• Ensure AI-powered experiences are user-centric, ethical, explainable, and aligned with organizational standards.
• UX governance frameworks, including standards, methodologies, and quality gates.
• Define and scale design systems, pattern libraries, reusable components across platforms.
• Ensure consistency, efficiency, and scalability in UX delivery across multiple products and teams.
• Maintain compliance with accessibility standards, brand guidelines, and UX best practices.

• Bachelor’s degree in computer science, Human-Computer Interaction, Interaction Design, or equivalent
• 10 years of job related experience
• Experience in UX, product design, or digital experience roles
• Experience in senior leadership roles managing UX or design organizations
• Proven experience leading large-scale UX functions across complex enterprise and multi-product environments
• Strong experience working closely with Product Management, Engineering, and Marketing teams
• Strong design leadership, strategic thinking, and organizational capability building.
• Deep understanding of AI-driven UX, including conversational interfaces, personalization, and automation.
• Expertise in design systems, research methodologies, and UX governance frameworks.
• Strong stakeholder management, negotiation, and executive communication skills.
• Ability to align UX initiatives with business, financial, and operational KPIs.
• Strong belief in and practical experience leveraging AI tools to enhance productivity and innovation.