Organic Growth Lead

Welcome to Your Next Adventure!

The SEO / ASO Lead owns organic search and app store optimisation across all four markets in the Performance Marketing cluster. This is a centralised function serving both the Qatar + Oman and Kuwait + Bahrain clusters, ensuring consistent organic visibility and app discoverability as the company expands regionally. The role requires both technical SEO expertise and a strong understanding of app store dynamics across the GCC.

• Define and execute the SEO strategy for Qatar, Oman, Kuwait, and Bahrain, covering on-page, off-page, and technical SEO. Conduct regular site audits and work with product and tech teams to implement technical fixes and improvements. Lead keyword research and content gap analysis across all four markets, accounting for local search behaviour and language nuances.

• Own ASO strategy and execution for the company's app listings across the Apple App Store and Google Play in all four markets. Conduct keyword research, metadata optimisation, and creative asset optimisation (icons, screenshots, preview videos) for each market.

Share organic performance data and insights with the UA Analyst for inclusion in cross-market benchmarking. Contribute to the Marketing Efficiency pod's best practices library with SEO/ASO playbooks scalable across markets.

Adapt keyword strategies and on-page content to reflect local search intent and cultural context in each of the four markets. Coordinate with local teams and content resources to ensure market-appropriate copy and metadata.

• 4+ years of experience in SEO, with at least 2 years covering ASO. Demonstrable experience managing organic growth across multiple markets simultaneously. Experience in the GCC or MENA region is strongly preferred; familiarity with Arabic-language search behaviour is an advantage. Experience working within a performance marketing team or alongside paid acquisition functions is a plus. Proficiency with SEO tooling:
  Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalent. Proficiency with ASO tooling:
  App Follow, App Tweak, Sensor Tower, or equivalent.

• Strategic thinker with the ability to prioritise across four markets and deliver results without direct executional support in each country. Strong communication skills able to translate technical SEO/ASO recommendations into clear briefs for non-technical stakeholders.

Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

To radically transform how people live by leveraging technology to connect them with endless possibilities.

Be Customer Obsessed: “Focus on the customer and all else will follow.”

Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”

Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”

Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”

Work Smart and Deliver Results: “You can do more by doing less, better, and faster.”

It’s All About People: “Be a team player; together we are stronger.”

Real Builders Ship: “We turn ideas into products, plans into action, and challenges into opportunities.”

• Global Vibes – Collaborate with a worldwide crew.
• Brain Boosters – Learning budgets, access to courses, and tools for your growth.
• Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
• Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
• Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product…