TCG Store Manager

The TCG Store Manager is responsible for the commercial, operational, and community performance of the AOC retail store. The role drives sales and profitability, leads the store team, manages high-value TCG inventory, and ensures an excellent experience for players, collectors, and customers.

The role requires strong knowledge of trading card games and collectibles, including sealed products, individual cards, product releases, grading, authenticity, market trends, tournaments, and organized play.

• Achieve the store’s daily, monthly, and annual sales and profitability targets.
• Monitor sales, customer traffic, conversion rates, average transaction value, product performance, and margins.
• Increase sales through product recommendations, bundles, memberships, pre-orders, promotions, and cross-selling.
• Identify opportunities based on TCG release schedules, player demand, collector trends, and market values.
• Prepare regular sales, inventory, event, and operational reports for management.

• Maintain strong knowledge of Pokémon, One Piece, Magic:
  The Gathering, sports cards, and other relevant TCG and collectible products.
• Monitor new releases, allocations, pre-orders, market demand, and product availability.
• Ensure sealed products, individual cards, graded cards, and high-value collectibles are correctly priced, displayed, stored, and handled.
• Guide the team and customers on product features, game formats, rarity, grading, condition, and authenticity.
• Monitor local and international TCG trends to identify commercial opportunities.
• Ensure buying, selling, trading, and product evaluation processes follow approved company procedures.

• Manage daily store opening, closing, staffing, cash handling, and operational procedures.
• Ensure the store is clean, organized, secure, and ready for customers and events.
• Prepare staff schedules that provide sufficient coverage during peak periods, weekends, releases, and tournaments.
• Ensure compliance with company policies, mall requirements, health and safety standards, and local regulations.
• Coordinate maintenance, security, facilities, and other operational requirements.
• Lead, coach, schedule, and motivate Sales Associates and other store employees.
• Conduct daily briefings covering sales targets, product releases, promotions, events, and operational priorities.
• Support recruitment, onboarding, product training, probation reviews, and performance evaluations.
• Monitor attendance, conduct, grooming, productivity, product knowledge, and customer service.
• Address performance and behavioral issues promptly, with support from HR and management.

• Work closely with the Community and Organized Play team to grow AOC’s player and collector community.
• Support the delivery of tournaments, leagues, trade nights, prereleases, learn-to-play sessions, and product launches.
• Build relationships with players, collectors, judges, content creators, and community partners.
• Ensure tournaments and community activities are safe, inclusive, professionally managed, and commercially beneficial.
• Use community feedback and participation data to improve store activities and customer engagement.

• Create a welcoming and knowledgeable environment for new players, experienced players, families, and collectors.
• Ensure customers receive accurate advice and fair, professional service.
• Resolve customer complaints, product concerns, and operational issues promptly.
• Build relationships with regular customers and encourage repeat visits, memberships, and community participation.
• Ensure responsible and transparent handling of high-value products and transactions.

• Maintain…