Head of Products, VAS & Terminals

• Lead the development, prioritization, and execution of the approved CBU product roadmap across mobile, broadband, and converged services.
• Collaborate with commercial units (marketing, sales, customer experience) and technology teams to launch innovative and scalable products on time and within budget.
• Monitor market trends, customer insights, and competitor offerings to guide product strategy.
• Ensure all product launches meet go-to-market requirements and deliver measurable business value.
• Own the device and terminal strategy, portfolio, and full P&L responsibility, including mobile handsets, routers, wearables, and accessories.
• Work with OEMs and strategic partners to negotiate and manage commercial agreements, ensuring competitive pricing, strong incentives, and product exclusivity when possible.
• Ensure stock availability, supply chain efficiency, and inventory health across all channels.
• Create brand differentiation through exclusive device offers, early launches, and deep manufacturer relationships.
• Work with CBU segments teams to expanded device purchase options.
• Oversee the VAS and digital content portfolio including entertainment, gaming, education, financial services, and other partner-led services.
• Own the VAS P&L and lead the execution of revenue and margin strategies in collaboration with internal and external stakeholders.
• Drive innovation in VAS offerings to enhance ARPU, customer stickiness, and digital engagement.
• Manage partnerships with local and global content providers, aggregators, and application platforms.
• Manage and drive the execution of our loyalty programme ipoints in conjunction with the segments and our sister company Mybook.

Lead and inspire three functional teams, promoting cross-collaboration and operational alignment.

Define and track departmental KPIs including revenue, profitability, time-to-market, product performance, and customer adoption.

Ensure a robust governance process for roadmap approvals, investment cases, and partner management.

Foster a culture of innovation, commercial excellence, and data-driven decision-making.

Bachelor’s degree in Business, Sales, Marketing, or a related field (MBA preferred).

10+ years of experience in the telecom industry with demonstrated leadership across at least two of the three focus areas (products, devices, or VAS).

Strong track record of P&L management, partner negotiations, and commercial delivery.

In-depth knowledge of consumer technology trends, product lifecycle management, and customer behavior in the Middle East region.

Experience working with both global OEMs and local service/content providers.