General Manager – Commercial Vehicles & Heavy Equipment

A well-established and growing organization operating in the heavy vehicles and equipment sector. The company is focused on expanding its presence across trucks, buses, and related commercial solutions, while strengthening its market position, operational capabilities, and customer service offering.

The General Manager will provide overall strategic leadership and operational direction for the business. The role will oversee sales, aftersales, and operational functions, with responsibility for driving revenue growth, increasing market share, improving profitability, and ensuring efficient business performance across all areas.

• Provide strategic and operational leadership across all business functions.
• Take full responsibility for the company's P&L, revenue performance, profitability, and overall business results.
• Develop and implement business strategies for the heavy vehicles and equipment portfolio.
• Identify and pursue new business opportunities, key accounts, and growth market segments.
• Build and maintain strong relationships with government entities, fleet customers, and major corporate clients.
• Oversee sales and aftersales operations to ensure high service standards and customer satisfaction.
• Lead market positioning, pricing strategy, competitor analysis, and commercial planning.
• Ensure effective inventory management, supply chain coordination, and operational efficiency.
• Grow the aftersales business, including service contracts, spare parts sales, and maintenance programmes.
• Lead, coach, and develop a high-performing team.

• Minimum 15 years of relevant experience within the heavy vehicles, trucks, buses, and equipment industry.
• Bachelor's degree in Business Administration, Engineering, or a related discipline.
• Proven experience in a senior leadership role with responsibility for full business operations and P&L.
• Strong understanding of the commercial vehicles and equipment business.
• Experience managing both sales and aftersales functions.
• Commercially driven, with a practical and hands-on leadership approach.
• Good understanding of regional market trends and customer requirements.
• Strong leadership, communication, negotiation, and decision-making skills.