Marketing and Communications Officer

Company Description

About HEC Paris, Doha

Founded in 1881 by the Paris Chamber of Commerce, HEC Paris is a leading European business school that aims to make a positive impact on both business and society. Its mission is driven by a unique “Think, Teach, Act” approach, fostering a more inclusive, sustainable, and prosperous world.

With 167 research professors from around the globe, HEC Paris produces and shares cutting‑edge knowledge with over 5,000 students from more than 130 countries. Its campus serves as a true laboratory of innovation and dialogue, fully engaged with the world’s diversity and global challenges.

In 2010, HEC Paris joined the Qatar Foundation to bring world‑class management education programs and research to Doha and the region. Through its programs and local research activities, HEC Paris, Doha contributes to corporate competitiveness in the global economy, aligning with Qatar National Vision 2030 and supporting the transformation of Qatar into a sustainable, knowledge‑based economy.

HEC Paris is an exceptional workplace, located in state‑of‑the‑art premises in downtown Msheireb, at the heart of Doha. Joining HEC Paris, Doha gives you the unique opportunity to be part of a close‑knit community of talented individuals united around five core values:
Curiosity, Excellence, Diversity, Responsibility, and Entrepreneurial Spirit.

Full‑time position reporting to the Head of Marketing. The Marketing and Communications Officer develops and implements marketing strategies that reinforce HEC Paris’ brand positioning, increase awareness of the Doha campus, and drive business opportunities across Qatar and the region.

Content Creation & Copywriting

• Write and edit content for various formats, including press releases, brochures, newsletters, and digital content.
• Craft engaging content, including editorials, speeches, and communication messages.
• Ensure all written content aligns with branding guidelines and resonates with target audiences.
• Evaluate the written quality of documents submitted for publication and provide feedback.

Media Relations

• Coordinate PR activities with external agencies; brief and create action plans and recommendations.
  
  Prepare press kits and manage media requests, enhancing the institution’s presence in the media.
• Monitor media coverage and report on campaign effectiveness.

Branding

• Ensure consistent application of HEC Paris’ branding across all materials, adhering to visual identity and messaging guidelines.
• Manage the production of branded merchandise, signage, banners, and event collateral.
• Work with graphic designers and vendors to ensure high‑quality production of printed and digital assets, including posters, flyers, and invitations.
• Coordinate the branding for events.

Advertising & Collateral

• Plan and execute print advertising campaigns.
• Collaborate with internal teams to develop creative ad concepts, messaging, and designs.
• Negotiate with media outlets for ad placements (newspapers, magazines, etc.) within budget.
• Track advertising performance and adjust strategies as needed to optimize results.
• Manage the production of marketing collateral, including brochures, promotional videos, and presentations, ensuring timely distribution and high‑quality output.

Education and Experience

• Bachelor’s degree in business, marketing, communications, or related field;
  Master’s preferred.
• 6+ years of relevant experience in Marketing and/or Communications.

Skills and Competencies

• Advanced proficiency in Microsoft Office (Word, PowerPoint, Excel).
• Salesforce CRM experience is preferred.
• Strong project management and organizational abilities.
• Excellent interpersonal and presentation skills.
• Proficiency in generating and analyzing data related to marketing activities.
• Detail‑oriented, proactive, and brand‑conscious, with a strong sense of initiative and accountability.
• Excellent written and spoken English;
  Arabic is a strong advantage;
  French is a plus.

Ways of Working

• Core hours aligned to business needs with flexibility for evenings and weekends during peak periods.
• Collaborative working style, with a commitment to high‑quality service and stakeholder…