Strategy Director, Social & Digital

Overview

We are seeking an ambitious and visionary
** Strategy Director, Social & Digital
** to join our team in Qatar. You will develop impactful social and digital strategies that move society, culture, and business. Your work will drive tangible commercial and brand performance through compelling social strategies that resonate deeply within Qatar's dynamic cultural landscape and beyond.

• Social + digital‑first strategic thinking: enable the translation of foundational brand insights into comprehensive, insights‑driven and innovative social + digital‑first strategies.
• Integrated planning: ensure digital & social‑led strategies can be amplified and implemented across diverse communication channels.
• Campaign planning: formulate and execute annual social, digital, and brand campaigns, detailing communications actions against clear objectives and targets.
• Influencer marketing mastery: develop and implement robust influencer marketing frameworks, staying abreast of emerging platforms, content formats, algorithm changes, and influence trends.
• Digital effectiveness: design award‑winning platform, community, engagement and content strategies that drive business and behavioural impacts.
• Insight mindset: apply deep research experience to uncover and share inspiring insights that will drive strategic and creative opportunity.
• Cultural anchor: become the cultural beacon for all things Qatari, becoming the definitive authority on local nuances, traditions, and behaviours, and applying these insights to every aspect of strategic development.
• Client partnership: develop deep knowledge of clients, ensuring your strategies are commercially sound and aligned with brand and business objectives.
• Effectiveness agenda: keep commercial and brand performance front and centre in your strategy and creative thinking.
• New business: lead strategic development for new business opportunities, spotting proactive opportunities that deliver fame and fortune for both client and agency.
• Measurement & optimisation: develop comprehensive social listening and sentiment analysis frameworks, establishing clear metrics and reporting methodologies for social media and influencer campaign performance.
• Inspirational leadership: manage multiple projects to a high degree of quality and under pressure, being an inspirational leader across all brands.

• 8+ years of experience in strategic planning within a fast‑paced communications agency, with a demonstrable track record in developing brand strategies and navigating complex omnichannel, social and digital strategy environments.
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong track record in delivering highly innovative and impactful social and digital strategies.
• Demonstrable expertise in social listening tools, influencer platforms, and advanced social media analytics, with the ability to synthesize complex data into clear, actionable strategic recommendations.
• Deep understanding of the evolving social media landscape, platform algorithms, and best practices for organic reach and engagement, alongside integrated paid social strategies.
• Articulate point‑of‑view on strategy, social, culture and creativity, with the ability to captivate clients and rally colleagues.
• Empathy, humility and a positive, energetic mindset essential to thrive in a close‑knit team environment.
• Track record of award‑winning work that not only performs but also gains recognition.

Ogilvy celebrates its people fully, enthusiastically and unhesitatingly. We empower you with the tools you’ll need to succeed, provide you autonomy to explore new paths and better ways of doing things, and support you with experts drawn from across the Ogilvy network. You’ll have opportunities to do work you’ll be proud of, with teammates you’ll proudly call your colleagues.