All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Job PurposeStrategize & execute marketing strategies to drive AAM Brands namely CPOV (Certified Pre Owned Vehicles), Moteri (Car Care) & Kinto (Car Rental) in Qatar by enhancing brand awareness & presence through innovative campaigns & initiatives. The role involves working closely with Business Units & Sales teams to strategize and execute integrated marketing campaigns across multiple platforms.
Principal AccountabilitiesMarketing Strategy & Business Objectives: Develop & lead comprehensive business strategy to achieve Value & Volume KPIs through a mix of strategic & tactical marketing activities.
Market Research: Implement market research & consumer study to identify customer needs, market trends, and competitive insights and develop necessary marketing strategies to overcome the challenges.
Communications: Develop brand content & Oversee the execution of marketing campaigns, from ideation to production and deployment across various channels (Digital, Social media, Print, Radio, OOH etc.).
Campaign Management: Initiate & execute campaigns to achieve quantified targets by leveraging marketing activities including Digital Media, Outdoor, Display Booths, Influencers & Point of Sales Material.
Digital Marketing & Social Media: Oversee digital marketing strategies, including website management, SEO, SEM and social media campaigns & optimize content for customer engagement and conversions.
Budgeting & Reporting: Allocate & manage marketing budgets for each Business Unit to ensure resources are utilized to maximize impact. Report on performance & ROI of all campaigns & initiatives.
Cross Functional
Collaboration:
Collaborate with Sales, Product Planning, Legal, CRM, Digital Products & all relevant stakeholders to ensure harmonized campaigns and information flow.
Product Planning: Continually review vehicle allocation, portfolio mix & stocks to ensure optimal stock levels and initiate marketing activities where required.
Agency Management: Lead & review all external agencies including Creative, Media Buying, Research, Presence Management agencies to ensure Scope of Work & KPI delivery.
Leadership: Guide, mentor, and motivate the direct reports by creating a collaborative environment focused on continuous learning and development.
Required QualificationsBachelor Degree in a relevant field of study.
Minimum 10 years of experience in Automotive.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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