Middle east marketing specialist

The Boston Consulting Group GmbH

full-time

A week ago

Overview Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom‑line impact. To succeed, organizations must blend digital and human capabilities.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading‑edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

As a Marketing Specialist in this temporary role lasting from January to July 2026, you will be a part of a team within the Practice Area (PA) marketing team, responsible for the marketing and communication functions of BCG Middle East’s PAs. You will collaborate with the team to enhance BCG’s reputation and strategically position key topics that we want to be known for within the GCC market through multichannel campaigns aimed at optimizing opportunities to meet the business objectives.

This includes PR, digital, social media, events, and employee advocacy, focusing on intellectual property, external reputation, expert positioning, and client engagement. You will be working closely with Senior Marketing Specialists and consulting experts across several PAs to drive the marcomms agenda and collaborating with the broader team for support across priorities and channels. You will also work closely with the wider marketing team to drive functional expertise and process, as well as implement new and innovative opportunities to further strategic objectives.

• Support to drive BCG’s reputation regionally at an industry level as well as influence priority clients.
• Build integrated marketing plans that align with stakeholder needs and execute through marketing programs to deliver on objectives.
• Develop, launch, and sustain plans for new Intellectual Property (IP), including the development of publications, media materials, email, and social media assets, and leverage events/conferences for impact.
• Monitor, report, and optimize campaigns for enhancements.
• Global BCG initiatives:
  Aligning BCG ME with global Marketing initiatives, ensuring strong regional execution.
• Build connections with global marketing counterparts to keep the Middle East at the forefront of plans.
• Support Business Development (BD) by linking marketing efforts to commercial objectives, moving marketing impact further down the funnel.
• Support PA employer branding via internal comms channels to inform, motivate, and engage employees by sharing information concerning external launches.
• Collaborate to assess and optimize campaigns, sharing learnings with BCG’s broader marketing team.
• Manage relationships with our Communications agency and work with the agency across different work streams.
• Build and maintain relationships with key editors/journalists and oversee media monitoring to track BCG, competitors, and clients in the regional press.
• Build and maintain relationships with key event organizers and prepare event branding and execution plans for multilevel brand activations.
• Develop local ME media pipeline for the PA based on global and local publication calendars and assist with executing outreach.
• Work with Partners/spokespersons alongside Senior Marketing Specialist to prepare for interviews/ press launches and conduct media training where required.
• Prepare social media plans alongside the Senior Marketing Specialist for each initiative, creating differentiated, impactful social content.
• Work with the digital team to implement SEO best practices in content creation and monitor campaign performance to optimize campaigns and paid activity, and adjust to continuously…