Manager Research and Insights

Manager Research and Insights

Hamad International Airport

Posted today

About the role:

Hamad International Airport is seeking a highly skilled and creative individual to join our team as
Manager Research and Insights. If you thrive turning data direction, lead insights that's shape the future and can help us to achieve this ambition by:

• Leading the marketing and communications insights function at HIA, supporting both B2C and B2B audiences. The role delivers integrated research, KPI frameworks, and performance intelligence across Brand, Communications, Events, and Sponsor ships.
• Defines and evolves insight strategies, oversees multi-method research programmes, and drives weekly, monthly, and quarterly reporting to enable data-driven decision-making.
• Collaborates cross-functionally with internal teams, Qatar Airways Group, and its subsidiaries to align methodologies, ensure data integrity, and embed insights into strategic planning.
• Define the research and insights strategy by identifying priorities, stakeholder needs, and KPIs to embed data-driven planning across Marketing and Communications.
• Develop and implement the annual insights roadmap aligned with HIA's global positioning and strategic objectives across B2C and B2B audiences.
• Define, iterate, and govern brand and communications KPIs to ensure relevance, alignment, and impact across all Marketing and Communications functions.
• Embed AI-driven tools and predictive analytics, such as forecasting models, persona clustering, and market trend detection, into insight strategy to enhance agility and foresight.
• Benchmark HIA's brand and stakeholder positioning against leading regional and international peers to identify global best practices and inform differentiation strategies.

• Bachelor's degree in a relevant field such as Business, Statistics, Research, Data Science, or Marketing or Equivalent with Minimum 8 years of job-related experience.
• Proven track record of leading research and insights in marketing, communications, or customer-facing industries.
• Expertise in managing end-to-end research programmes (qual and quant)
• Advanced project and vendor management capabilities.
• Proficiency with tools such as Tableau, Power BI, SPSS, and Qualtrics.

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