Digital Marketing Specialist

Responsibilities

• Develop comprehensive digital advertising strategies across Meta, Tik Tok, Snapchat, and Google Ads.
• Define campaign objectives, target audiences, budgets, and timelines.
• Create compelling ad copy and visuals that resonate with each platform's audience.
• Set up and manage ad campaigns, including targeting, bidding, and optimization.

• Monitor campaign performance, analyze data, and identify areas for improvement.
• Track key metrics such as impressions, clicks, conversions, and ROI.
• A/B test different ad creatives, targeting options, and bidding strategies to optimize results.
• Provide regular reports on campaign performance and insights.

• Stay up-to-date on the latest features, tools, and best practices for each platform.
• Research and implement new advertising techniques and strategies.
• Attend relevant industry conferences and webinars.
• Collaborate with marketing team members to align advertising campaigns with overall marketing goals.
• Work with creative teams to develop engaging ad content.
• Communicate effectively with stakeholders to provide updates and recommendations.

• Strong understanding of digital advertising principles and best practices.
• Proficiency in using advertising platforms (Meta Ads Manager, Tik Tok Ads Manager, Snapchat Ads Manager, Google Ads).
• Experience with A/B testing and data analysis tools (Google Analytics, Facebook Pixel, etc.).
• Excellent communication in Arabic and English.
• Ability to work independently and as part of a team.