Manager – Brand, Marketing Communication
Job in
Doha, Qatar
Listed on 2026-02-06
Listing for:
Swan Global
Full Time
position Listed on 2026-02-06
Job specializations:
-
Marketing / Advertising / PR
Branding Specialist / Ambassador, Digital Marketing, Marketing Manager
Job Description & How to Apply Below
Overview
Position: Manager – Brand, Marketing Communication & Growth
Location: Qatar (Preferred)
Reporting To: Founder / Business Head
Experience: Minimum 10 years
Role MandateThis role exists to scale Swan Global and its subsidiaries into a high-trust, high-visibility, growth-driven brand while ensuring strong brand protection, disciplined communication, and measurable business outcomes.
The role owns brand strategy, marketing communication, growth execution, demand enablement, and the Pre-Sales function, with accountability for MQL, SQL quality, revenue sourced and influenced, and brand KPIs. This is a hands-on operator role, not an advisory or agency-only position.
Scope of Responsibility- Swan Global (parent brand)
- All subsidiaries, sub-brands, and future initiatives
- External brand and marketing communication
- Internal brand communication and employer branding
- Demand generation and pipeline enablement
- Pre-Sales function (direct reporting)
- Marketing, SEO, PR, creative, and performance vendors
- Brand positioning, consistency, and protection
- Marketing communication and execution excellence
- Marketing Qualified Leads (MQL)
- Sales Qualified Lead (SQL) readiness via Pre-Sales
- Revenue sourced and influenced by marketing
- Brand reputation and employer branding
- Board-level brand and growth reporting
Revenue accountability is limited to demand generation, lead quality, qualification, enablement, and attribution, not sales negotiation or deal closure.
Key Responsibilities- Define and execute brand positioning, narrative, and messaging architecture.
- Ensure consistent communication across all platforms and across Swan Global and subsidiaries.
- Act as final authority for brand messaging prior to external release.
- Adapt brand and communication strategies for multi-market and cross-cultural contexts.
- Protect long-term brand equity while enabling growth.
- Design and execute a growth-focused marketing strategy.
- Drive performance marketing, organic growth, and inbound demand.
- Optimize the funnel from awareness to MQL to SQL.
- Balance short-term lead generation with long-term brand protection.
- Lead research on new projects, tenders, awards, and expansions using industry portals, news, and official sources.
- Conduct structured account and project research including company profiling and stakeholder mapping.
- Research and validate contact details of decision-makers.
- Initiate outreach and professionally represent Swan Global and its subsidiaries.
- Qualify prospects based on relevance, readiness, authority, and commercial seriousness.
- Convert only well-researched opportunities into SQLs for Sales/BD handover.
- Create business proposals strictly as per management-approved frameworks.
- Own client credential updates, document control, and version management.
- Note: Pre-Sales does not conduct product demos. Commercial negotiation and deal closure remain with Sales/BD.
- Own employer branding strategy and internal brand communication.
- Collaborate closely with HR and L&D on EVP, culture communication, and talent branding.
- Define and track employer branding KPIs jointly with HR.
- Hands-on expertise in SEMrush, Google Analytics (GA4), Whats App API, Linked In.
- Strong working knowledge of social platforms and performance marketing tools.
- Apply AI, LLMs, and automation to improve marketing efficiency and insights.
- Act as the central business and brand focal point between internal teams and ERP/tech vendors.
- Translate business and reporting needs into ERP requirements.
- This role acts as a business and brand requirements owner, not a technical product owner or development sign-off authority.
- Lead brand reputation management and crisis communication.
- Ensure all external communication aligns with legal, regulatory, and compliance requirements.
- Coordinate closely with leadership during reputational risks.
- Own monthly brand and growth dashboards.
- Present quarterly…
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