Brand Manager

Madre Integrated Engineering is seeking a strategic and creative Brand Manager to lead the development, execution, and governance of our brand identity across all platforms and markets.

The role will be responsible for strengthening Madre’s market positioning as a leading workforce outsourcing and engineering services provider in the Middle East, while ensuring consistent brand communication across digital channels, corporate materials, events, and employer branding initiatives.

• Develop and execute comprehensive brand strategies aligned with business goals.
• Define and maintain Madre’s brand voice, tone, visual identity, and messaging guidelines.
• Strengthen brand positioning in workforce outsourcing, engineering services, and enterprise solutions markets.

• Oversee company presence across Linked In, website, and other digital platforms.
• Plan and manage content calendars, campaigns, and engagement strategies.
• Collaborate with internal teams to promote company milestones, hiring campaigns, events, and thought leadership.

• Lead development of corporate marketing materials (brochures, presentations, proposals, videos, company profiles).
• Support tender branding, client presentations, and partnership materials.
• Ensure consistency across all internal and external communications.

• Design and implement employer branding initiatives to attract talent across Qatar and international markets.
• Support internship programs, recruitment campaigns, and internal engagement branding.
• Promote company culture, leadership programs, and learning initiatives.
• Manage branding for exhibitions, conferences, career fairs, and corporate events (e.g., Web Summit, industry expos).
• Coordinate booth designs, merchandise, visual assets, and promotional campaigns.

• Work closely with leadership, HR, recruitment, operations, and cybersecurity division (Madre Janus) for aligned branding.
• Manage external agencies, designers, videographers, and content partners when required.

• Track brand awareness, engagement metrics, campaign performance, and ROI.
• Prepare periodic brand performance reports and improvement plans.

• Bachelor’s degree in Marketing, Branding, Communications, Business, or related field.
• Experience in brand management, marketing, or corporate communications.
• Strong understanding of B2B branding (preferably in engineering, outsourcing, IT services, or consulting).
• Proven experience managing digital platforms and social media for corporate brands.
• Strategic brand thinking & storytelling
• Visual branding and design understanding
• Project management and cross-functional coordination
• Analytical mindset with creativity
• Leadership and ownership mentality

• Exposure to workforce outsourcing, engineering services, or technology companies
• Familiarity with Linked In growth strategies and B2B demand generation

• Opportunity to build and scale a regional brand
• Exposure to leadership and strategic decision-making
• Fast-growing organization with international expansion plans
• Collaborative and innovation-driven work culture
• Competitive compensation based on experience