Retail Marketing Manager - Volkswagen | Middle East, Dubai, UAE

Volkswagen Group Middle East is seeking an experienced Retail Marketing Manager to drive retail marketing excellence across the region. This role serves as the key interface between Marketing, Sales, and the Dealer Network, ensuring seamless alignment between brand strategy and retail execution.

You will play a pivotal role in supporting dealers to generate high-quality leads, increase showroom traffic, and deliver strong sales performance, while ensuring consistency with Volkswagen brand and communication standards.

• Act as the primary marketing contact for the Volkswagen dealer network
• Ensure dealer feedback is actively incorporated into retail campaigns
• Develop and manage a structured meeting cadence with dealers, Sales, and Marketing teams
• Conduct regular dealer visits to ensure alignment on strategy and execution
• Manage and promote the internal dealer portal, coordinating content across teams

• Lead the planning and execution of retail marketing campaigns focused on lead generation and dealer engagement
• Implement the regional retail communication marketing strategy across all markets
• Ensure retail campaigns are rolled out across all communication channels and activities
• Collaborate with Brand, PR, Digital & Performance, and Events teams to deliver integrated campaigns
• Support dealers with CI/CD and approve locally produced retail campaigns and ad-hoc communications
• Ensure timely sharing of campaign assets, plans, budgets, and regional communication materials

• Work closely with the Digital & Performance Manager to optimize media plans for lead quality and showroom traffic
• Track, analyse, and report on lead and campaign performance
• Collaborate with Sales to assess campaign impact on retail and dealer performance

• Manage retail marketing budgets, including evaluation, allocation, and ongoing control of dealer spend
• Lead the annual dealer marketing planning process
• Manage monthly dealer marketing reports (Retail, After Sales, Used Cars)
• Deliver monthly brand marketing performance reports to dealers
• Control dealer targets aligned to overall VME business objectives

• Liaise closely with Sales to align marketing strategies with commercial goals
• Partner with PR and Events teams to support dealer initiatives through events, influencers, and media
• Coordinate regular meetings with Sales to maintain alignment on business priorities
• Manage and train a Marketing Intern

For you to be successful in this role, you must possess below attributes:

• University degree in Event Management, Marketing, or a related field
• Minimum 5 years’ marketing experience within the automotive industry, preferably with multinational companies
• Strong experience in retail marketing and dealer network management
• Familiarity with the Middle East market
• Proven ability to manage complex campaigns and multiple stakeholders
• Strong event planning and logistical expertise
• Strategic mindset with the ability to see the “big picture”
• Excellent communication and organizational skills
• Strong leadership, time management, and people management capabilities
• Analytical, creative, and solution-oriented approach
• Results-driven with strong problem-solving skills
• Fluency in English (written and spoken)
• Proficient in Microsoft Word, Excel, and Power Point