Strategic Marketing Lead - Nationals

Lead and supervise marketing communications activities to enhance HBKU brand image externally and internally through planning and execution of proactive and effective strategic marketing initiatives, campaigns and events.

• Lead implementation of the university’s strategic marketing strategy and its integration with the overall communications strategy
• Plan and execute strategic marketing campaigns for HBKU, managing workflow, providing direction, and performance reports
• Supervise all marketing projects and campaigns across institutional marketing, business marketing and outreach
• Develop and execute marketing strategies across online and offline platforms, to ensure uniformity and consistency of the HBKU brand and build momentum for brand awareness and stakeholder acquisition
• Measure campaign performance and develop ways to improve
• Identify sponsorship and advertisement opportunities for HBKU, in alignment with department business plan
• Supervise and manage the relationships with the marketing and creative agencies, to ensure excellence in delivery and value
• Develop the university’s brand strategy and manage the university’s brand identity as well
• corresponding brand elements to maximize the brand’s equity
• Ensure compliance to brand guidelines across all marketing campaigns and outputs
• Participate in the planning of external and internal conferences and fairs, in terms of marketing, brand activation and positioning
• Provide training or guidance to HBKU employees when required on the implementation of brand guidelines
• Bachelor’s degree in marketing, or Communications major or related field.
• 6-8 years of full-time work experience in branding and marketing, preferably in higher education
• Experienced in dealing with creative agencies.
• Excellent knowledge of brand management and the ability to apply good design principles.
• Creative in using branding to contribute to an innovative and dynamic student experience and campus
• community.
• Highly customer-oriented, able to demonstrate concern for student needs and preferences in decisions made, policies implemented, and employee training in consultation with students, staff and faculty.