Digital Marketing Officer

Company Description

Founded in 1881 by the Paris Chamber of Commerce, HEC Paris is a leading European business school with the ambition to make a positive impact on both business and society. Its mission is driven by a unique “Think, Teach, Act” approach, aimed at fostering a more inclusive, sustainable, and prosperous world. With 167 research professors from around the globe, HEC Paris produces and shares cutting‑edge knowledge with over 5,000 students from more than 130 countries.

Its campus serves as a true laboratory of innovation and dialogue, fully engaged with the world’s diversity and global challenges.

In 2010, HEC Paris joined Qatar Foundation to bring world‑class management education programs and research to Doha and the region. Through its portfolio of programs and its local research activities, HEC Paris, Doha contributes to corporate competitiveness in the global economy, fully aligned with Qatar National Vision 2030 and supporting the transformation of Qatar into a sustainable, competitive, and knowledge‑based economy.

In addition to offering degree programs, the school partners with corporate clients in Qatar and the region to design and deliver customized executive programs addressing current business and organizational challenges.

HEC Paris is an exceptional workplace, located in state‑of‑the‑art premises in downtown Msheireb, at the heart of Doha. Joining HEC Paris, Doha is a unique opportunity to be part of a close‑knit community of talented individuals united around five core values:
Curiosity, Excellence, Diversity, Responsibility, and Entrepreneurial Spirit.

The Digital Marketing Officer is a performance‑led digital marketer responsible for improving HEC Paris, Doha’s digital experience, strengthening organic and paid channels, and driving high‑quality lead generation across Qatar and the GCC.

This role combines hands‑on media buying, website and landing page optimization, SEO and AI‑search visibility, social listening, and data‑led reporting. The role works closely with the Head of Marketing to translate brand positioning into effective digital journeys, campaigns, and channel plans, while supporting CRM integration and automation in partnership with relevant internal and external specialists.

• Develop and execute integrated digital marketing strategies aligned with business, recruitment, and brand objectives
• Plan, launch, manage, and optimize paid campaigns across Linked In, Google, Meta, display, retargeting, and other relevant platforms
• Manage media budgets, audience targeting, bidding, pacing, and channel mix to improve lead quality, CPL, conversion, and reach
• Lead A/B testing across creatives, audiences, landing pages, forms, and messaging to improve performance
• Work with external agencies and partners to ensure strong execution, accountability, reporting, and optimization
• Identify and test new growth channels, formats, and digital opportunities relevant to Qatar and the GCC
• Translate HEC Paris, Doha’s brand positioning into digital campaign briefs, landing page messaging, and audience journeys
• Support high‑impact campaigns for recruitment, B2B and B2G outreach, events, and alumni initiatives

• Develop and implement an organic social media strategy that complements paid campaigns and supports brand growth
• Manage and grow HEC Paris, Doha’s presence across priority platforms, especially Linked In and Instagram, while adapting to the audience and objective
• Build channel plans and content distribution recommendations in partnership with content, PR, events, alumni, and sales teams
• Monitor social listening, sentiment, share of voice, competitor activity, and industry trends to identify insights and opportunities
• Track platform performance and continuously optimize content themes, timing, formats, and calls to action
• Recommend executive visibility, thought leadership, and community amplification opportunities across digital channels

• Own day‑to‑day website and landing page optimization,…