Social Media & Content Strategist

Our client is a dynamic cultural and commercial ecosystem that transforms heritage into vibrant, revenue‑driving experiences. Operating across hospitality, retail, membership, and strategic partnerships, the organization uses social media as its primary engine for audience connection and brand visibility. We are seeking a strategic lead to own the digital presence and content storytelling for this diverse brand portfolio.

The Social Media & Content Strategist defines the “What” of the brand’s digital identity, setting the themes, messaging, and platform direction. This role translates business priorities into high‑performing content strategies that drive measurable growth and demand across all verticals, including F&B and Art & Design. You will act as a central pillar, coordinating between Brand Managers, PR, and production teams to ensure a coherent yet distinctive presence for every brand in the portfolio.

• Strategic Architecture: Architect and own the comprehensive social media and content strategy, ensuring platform‑specific approaches are aligned with organizational growth objectives.
• Portfolio Coherence: Maintain distinct brand identities for various verticals (F&B, Retail, Membership) while ensuring strategic synergies across the entire digital ecosystem.
• Content Lifecycle Management: Manage the end‑to‑end content planning cycle, from defining content pillars to overseeing structured publishing calendars and platform experimentation.
• Creative Direction: Translate high‑level business priorities into actionable creative briefs for production teams, defining the “What” (themes and messaging) while guiding the “How” (execution).
• Performance Engineering: Direct social media performance tracking, utilizing data to optimize engagement quality, audience growth, and conversion signals.
• Operational Governance: Establish and enforce content quality standards, community management frameworks, and tone of voice protocols across both in‑house and agency teams.

• Education: Bachelor’s degree in Marketing, Communications, or Media.
• Experience: 8–10 years in social media strategy, ideally within the hospitality, lifestyle, or cultural sectors.
• Expertise: Deep fluency in Instagram, Tik Tok, You Tube, and Linked In, with a proven ability to translate analytics into actionable decisions.
• Soft Skills: Strong creative judgment, organized, and capable of leading through influence in a fast‑paced environment.
• Regional Knowledge: GCC or Middle East experience is strongly preferred.

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