Membership Marketing Manager

Our client’s Membership program is a flagship initiative designed to connect the community with a vast cultural landscape of museums and exclusive experiences. We are seeking a Membership Marketing Manager to build and maintain a high‑performing marketing engine that drives acquisition and brand awareness for this program.

The Membership Marketing Manager will own all promotional and acquisition marketing for the membership program. The role serves as a strategic partner to the Membership team, translating commercial objectives into compelling campaigns and managing the full marketing funnel—from initial awareness to conversion.

• Go‑to‑Market Strategy: Develop and execute the comprehensive GTM strategy for membership launches, tier promotions, and seasonal acquisition pushes.
• Funnel Optimization: Design and refine the full marketing funnel, utilizing audience targeting, segmentation, and landing‑page UX optimization to drive conversion.
• Agency & Media Management: Lead creative and media agencies by developing structured briefs and defining media strategy to ensure performance‑driven planning and buying.
• Ambassador & Creator Program: Develop and manage a robust ambassador program, identifying and cultivating relationships with key opinion leaders to build credibility and reach.
• Performance Tracking & Reporting: Define and track KPIs—including CPA, conversion rates, and ROI—presenting data‑driven insights and recommendations to senior leadership.
• Membership Team Partnership: Act as the primary liaison to the Membership operations team, staying aligned on programming, events, and member experience developments.
• Cross‑Portfolio Coordination: Align membership campaign timing with broader activations, such as F&B events or gallery openings, to leverage cross‑promotion and portfolio synergies.
• Budget Management: Own and manage the marketing budget allocated to membership initiatives, ensuring spend is aligned with commercial targets and priorities.
• Brand Standards & Alignment: Ensure all membership communications adhere to the organization’s visual identity and tone‑of‑voice standards while remaining consistent with the overarching publishing calendar.

• Education: Bachelor’s degree in Marketing, Business, or related field.
• Experience: 8–10 years in marketing, with specific expertise in subscription, membership, or loyalty programs.
• Competencies: Strong background in performance marketing, media briefing, and ambassador program management.
• Attributes: Commercially driven, highly analytical, and comfortable managing multiple stakeholders and agencies simultaneously.
• Regional Knowledge: GCC or Middle East experience is strongly preferred.

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