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Marketing Specialist
Job Description & How to Apply Below
Role Overview
iHeart
Arabi is hiring a Marketing Specialist to drive audience growth and manage performance marketing efforts for long-form and short-form audio and video content. This role is responsible for execution, not just planning. The focus is on results, not activity.
- Plan and execute digital marketing campaigns
- Drive traffic and subscribers to iHA podcast content
- Optimize campaigns based on performance
- Coordinate with marketing agencies and external partners
- Ensure deliverables match objectives
- Track spend and performance
- Write clear briefs for campaigns and content
- Oversee rollout across platforms
- Ensure alignment between content and marketing
- Track key metrics (views, listens, conversions)
- Adjust campaigns based on data
- Report outcomes clearly
- Experience in digital and performance marketing
- Understanding of podcast or content distribution
- Ability to manage agencies effectively
- Strong execution mindset
- Focused on outcomes, not talk
- Efficient and direct
- Comfortable working across creative and data
- Experience working with influencers or creators
- Experience launching new shows or products
- Familiarity with CRM or audience tools
- Experience in PR or earned media support
- Regular podcast listener with strong awareness of formats and content trends
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