Head of Marketing and Brand - Hamad International Airport

Head of Marketing and Brand - Hamad International Airport - Doha, Qatar

Hamad International Airport (HIA), part of Qatar Airways Group, is seeking a dynamic Head of Marketing and Brand to lead its marketing vision, strategy, and creative direction. This role oversees brand management, campaign development, and digital communication strategies to enhance global brand recognition and ensure alignment with HIA's strategic goals.

• Country:
  Qatar
• City:
  Doha
• Industry: Airlines/Aviation
• Function:
  Marketing Management
• Salary:  QAR per month (market estimated)
• Gender: Any
• Candidate Nationality:
  Any
• Job Type: Full-time

• Develop and execute HIA's brand and marketing strategy to strengthen visibility, engagement, and customer loyalty.
• Lead brand positioning, messaging, and governance across digital, print, and broadcast channels.
• Manage long-term media planning across paid, owned, and earned channels, optimizing campaign reach and cost efficiency.
• Direct creative strategy and oversee brand communications to ensure quality, consistency, and impact.
• Set KPIs and ROI targets for marketing activities and analyze performance data to guide future initiatives.
• Oversee multi-channel campaigns, ensuring global-local message alignment.
• Build and manage relationships with internal teams, group subsidiaries, and external agencies to maintain unified brand standards.
• Drive audience engagement through content innovation, storytelling, and insight-driven marketing.
• Manage brand compliance and governance frameworks, ensuring all visual and editorial outputs meet corporate standards.
• Lead the marketing budget, ensuring optimal allocation and transparent performance tracking.
• Mentor, guide, and develop creative and marketing teams for continuous improvement and innovation.

• Bachelor's degree or equivalent qualification.
• Minimum 10 years of experience in brand, marketing, or communications leadership.
• Proven track record in developing global brand strategies and integrated marketing campaigns.
• Experience in managing multi-channel marketing across digital and traditional platforms.
• Excellent analytical, creative, and organizational skills.
• Strong understanding of marketing analytics, KPIs, and ROI measurement.
• Ability to lead diverse teams and build strong stakeholder relationships.

• Expertise in marketing strategy and creative direction.
• Proficiency in marketing automation and analytics tools.
• Strong communication and presentation abilities.
• Proven leadership and team development experience.
• Ability to manage multiple projects and meet tight deadlines.

At Hamad International Airport, you'll lead one of the world's most prestigious aviation brands. This role provides the opportunity to shape marketing innovation on a global stage, collaborate with visionary leaders, and make a lasting impact on the future of travel and aviation branding.

Qatar Airways Group includes 12 world-class business divisions, led by the award‑winning Qatar Airways airline. As part of the Group, Hamad International Airport has set new benchmarks for passenger experience, operational excellence, and innovation. The Group continues to grow globally, guided by a vision of excellence, ambition, and collaboration.