Social Media & Content Strategist

The Social Media & Content Strategist owns the social media and content strategy for all QC+ brands across all verticals, including F&B, retail, membership, art & design, and strategic partnerships.

This role defines content pillars, platform strategies, publishing frameworks, audience segmentation approaches, and performance optimization plans across the full portfolio. It is responsible for translating brand and business priorities — set by Brand Managers and senior leadership — into cohesive digital storytelling strategies that drive measurable growth, engagement, and demand.

The Social Media & Content Strategist works closely with Brand Managers to ensure social and content plans are aligned with brand positioning and campaign objectives. The role also partners with PR & Communications to integrate earned media narratives into digital content, and with Digital & Performance Marketing to align organic and paid strategies.

Beyond strategy, this role is responsible for briefing content production teams, setting quality and platform standards, and ensuring that agency-produced content meets the same benchmarks as in-house work.

• Social media strategy and content direction across all QC+ brands
• Content pillar definition, platform strategy, and audience segmentation
• Content calendar development in partnership with Brand Managers
• Creative briefing for content production teams
• Campaign content strategy for major activations and seasonal moments
• Social media performance tracking, reporting, and optimization
• Content quality standards and governance across in-house and agency output
• Community management frameworks and tone of voice standards

The role works in close coordination with Brand Managers, Digital Marketing, PR & Communications, and content production teams.

• Develop and own the overall social media and content strategy aligned with organizational and brand objectives
• Define content pillars, platform-specific approaches, and audience segmentation strategies for each brand
• Maintain distinct brand identities across the portfolio while ensuring strategic coherence and cross-brand synergies
• Identify trends, cultural moments, and content opportunities that enhance visibility and relevance
• Lead experimentation across formats including reels, carousels, stories, short-form video, and emerging platform features

• Build and manage structured content calendars across all brands and platforms, ensuring consistency and clarity of messaging
• Work closely with Brand Managers to translate brand priorities, campaign objectives, and business targets into content plans
• Align content calendars with PR & Communications narratives, partnership activations, and seasonal moments
• Ensure content planning cycles are disciplined, with adequate lead time for production and approval

• Lead the social media and content strategy for major campaigns, including seasonal launches, chef collaborations, cultural programming, membership drives, and partnership activations
• Develop campaign-specific content frameworks covering messaging, format mix, platform deployment, and sequencing
• Collaborate with Brand Managers and PR & Communications to ensure campaigns are amplified cohesively across organic, paid, and earned channels
• Conduct post-campaign content performance reviews with clear learnings and recommendations

• Translate content strategy into clear, actionable creative briefs for content production teams
• Set and enforce content quality standards, platform specifications, and brand consistency across all output
• Review and approve content before publication to ensure strategic alignment and production quality
• Ensure agency-produced social media content meets the same standards and frameworks as in-house content

This role defines the WHAT: themes, messaging, formats, and platform direction. Content production teams deliver the HOWL: shoots, edits, and design execution.

• Own social media performance tracking across all brands, monitoring engagement…