Media Specialist

Key Roles & Responsibilities

• Developing and executing Milaha's online media strategy and compelling content for various online media platforms, including videos, images, and written content.
• Managing and maintaining social media accounts, including scheduling and publishing posts, monitoring engagement, responding to comments and messages, and analyzing performance metrics.
• Planning, executing, and optimizing paid advertising campaigns across different platforms (e.g., Facebook Ads, Google Ads).
• Monitoring and analyzing digital media performance metrics and assist in assessing the effectiveness of paid ads campaigns, identifying trends, and making data-driven recommendations for improvement.
• Overseeing the development and maintenance of Milaha and its subsidiaries' web presence; ensuring the security and integrity of the website by coordinating the right application of the security measures such as regular updates, backups and protection against hacking attempts.
• Collaborating with the marketing specialists to develop digital media strategies aligned with overall business objectives.
• Monitoring and managing the online reputation of Milaha brand and its services.
• Keeping up with the latest trends, best practices, and emerging technologies in the digital media landscape.
• Design logo/brand and marketing collaterals.
• Brainstorm and develop ideas for creative marketing campaign.
• Develop and create collaterals to promote Milaha brand and its products and services including brochures, customer newsletters, animation videos, etc.
• Help promote uniformity and consistency of brand.
• Develop and execute brand management plans.
• Ensure appropriate branding for all events and collateral.
• Be the brand custodian and responsible for Milaha's brand internally and externally.
• Enforce brand marketing guidelines in trademarks, logos, and publications.
• Drive/support growth in brand awareness, recognition and loyalty across business units.
• Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
• Perform other job-related duties as assigned.

• Education & Professional
  
  Qualification:
  
  Minimum of Bachelor's Degree in relevant field;
  Digital Media, Communications, Advertising, Marketing, Graphic Design, Computer Science, Multimedia Arts. Degree or sub-specialization in digital communications highly preferred.
• Professional
  
  Experience:
  
  5+ years of experience in digital media.
• Experience in publishing content on the web.
• Experience in creation and production (including filming and editing) of digital media products including video and audio (podcasting).
• Geographic
  
  Experience:
  
  Knowledge of best practices for designing effective, engaging, and persuasive content for social media.
• Computer
  
  Skills:
  
  
  • Graphic Design:
    Proficiency in graphic design software like Adobe Photoshop, Illustrator, or Canva.
  • Video Editing:
    Knowledge of video editing software such as Adobe Premiere Pro, Final Cut Pro, or iMovie.
  • Content Management Systems (CMS):
    Experience with CMS platforms like Word Press or Drupal.
  • Web Analytics:
    Proficiency in web analytics tools such as Google Analytics to track website performance, analyze user behaviour, and derive actionable insights.
  • Email Marketing Tools:
    Knowledge of email marketing platforms like Mailchimp or Hub Spot.
  • Advertising Platforms:
    Familiarity with advertising platforms such as Google Ads, Facebook Ads Manager, Meta Business, or Linked In Ads Manager.
  • Basic HTML/CSS:
    Understanding of HTML and CSS coding languages to customize email templates or troubleshoot newsletters formatting issues.
• Language
  
  Skills:
  
  Business fluent Arabic and English (Reading, Writing, Speaking).
• Market/Industry/Functional Knowledge:
  • Social Media Management Tools:
    Familiarity with tools like Hootsuite.
  • Search Engine Optimization (SEO):
    Understanding of SEO principles and techniques.
  • Data Analysis and Reporting:
    Proficiency in data analysis tools like Microsoft Excel, Power BI, or Google Sheets.