Social Media & Content Strategist

The Social Media & Content Strategist owns the social media and content strategy for all QC brands across all verticals—including F&B, retail, membership, art & design, and strategic partnerships. The role defines content pillars, platform strategies, publishing frameworks, audience segmentation approaches, and performance optimization plans across the full portfolio. It translates brand and business priorities set by Brand Managers and senior leadership into cohesive digital storytelling strategies that drive measurable growth, engagement, and demand.

• Develop and own the overall social media and content strategy aligned with organisational and brand objectives.
• Define content pillars, platform‑specific approaches, and audience segmentation strategies for each brand.
• Maintain distinct brand identities across the portfolio while ensuring strategic coherence and cross‑brand synergies.
• Identify trends, cultural moments, and content opportunities that enhance visibility and relevance.
• Lead experimentation across formats, including reels, carousels, stories, short‑form video, and emerging platform features.
• Build and manage structured content calendars across all brands and platforms, ensuring consistency and clarity of messaging.
• Work closely with Brand Managers to translate brand priorities, campaign objectives, and business targets into content plans.
• Align content calendars with PR & Communications narratives, partnership activations, and seasonal moments.
• Lead the social media and content strategy for major campaigns, including seasonal launches, chef collaborations, cultural programming, membership drives, and partnership activations.
• Develop campaign‑specific content frameworks covering messaging, format mix, platform deployment, and sequencing.
• Collaborate with Brand Managers and PR & Communications to amplify campaigns cohesively across organic, paid, and earned channels.
• Conduct post‑campaign content performance reviews with clear learnings and recommendations.
• Translate content strategy into clear, actionable creative briefs for content production teams.
• Set and enforce content quality standards, platform specifications, and brand consistency across all output.
• Review and approve content before publication to ensure strategic alignment and production quality.
• Ensure agency‑produced social media content meets the same standards and frameworks as in‑house content.
• Own social media performance tracking across all brands, monitoring engagement, audience growth, conversion signals, and content effectiveness.
• Provide regular performance reporting to Brand Managers and senior leadership with clear insights and optimisation recommendations.
• Optimise content strategy, format mix, and posting cadence based on data and audience insights.
• Define and maintain community management guidelines, response frameworks, and escalation protocols across all brand accounts.
• Set tone of voice standards for community interaction, ensuring consistency with each brand’s positioning.
• Monitor audience sentiment and surface insights that inform content and brand strategy.
• Set content frameworks, quality benchmarks, and brand standards that external agency partners must follow for social media content production.
• Review agency‑produced content plans and output to ensure alignment with brand positioning and platform strategy.
• Provide structured feedback to agencies and collaborate with Brand Managers on agency performance reviews.

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 8 to 10 years of experience in social media strategy and digital content development with progressive responsibility.
• Proven experience leading social media and content strategy across multi‑brand or multi‑channel portfolios.
• Strong understanding of analytics tools, platform insights, and content performance measurement.
• Experience briefing and directing content production teams, including video, design, and copywriting.
• Experience setting standards for and overseeing agency‑produced social media content.
• Experience in hospitality, lifestyle, or cultural sectors is preferred.
• GCC or Middle East experience is strongly…