Copywriter

Responsibilities

• Craft compelling and persuasive copy for various marketing channels including advertisements websites emails social media and print materials to effectively communicate key messages and engage target audiences
• Collaborate with marketing managers art directors and designers to develop creative concepts and campaigns that align with brand guidelines and objectives
• Conduct research on target audiences competitors and industry trends to inform messaging strategies and ensure relevance and effectiveness
• Write clear concise and grammatically correct copy that adheres to brand voice and style guidelines while also optimizing for readability and search engine visibility
• Tailor messaging and tone to suit different platforms and audiences adapting style and language as necessary to maximize impact and engagement
• Proofread and edit copy to ensure accuracy consistency and adherence to brand standards as well as compliance with legal and regulatory requirements
• Collaborate with stakeholders to understand project requirements objectives and target audience insights incorporating feedback and revisions as needed
• Stay up-to-date with industry trends best practices and emerging technologies in copywriting and digital marketing to continuously improve skills and performance
• Manage multiple projects simultaneously prioritizing tasks and deadlines effectively to meet client and organizational requirements
• Measure and analyze the performance of copywriting efforts using relevant metrics and feedback leveraging insights to optimize future campaigns and messaging strategies

• Fluent in English and Arabic (spoken and written)
• Excellent communication copywriting editing and proofreading skills
• Experience in Agency Retail or Hospitality industries is preferred
• Strong research skills and understanding of content creation best practices
• Familiarity with SEO and digital marketing concepts is an advantage
• Ability to thrive in a fast-paced multicultural environment
• Bachelor's Degree in Communication Journalism or a related field preferred
• Minimum 5+ years of relevant copywriting experience (GCC experience is an advantage)