Senior Fashion and Beauty Brand Manager

Job Summary

Maison de Luxe Fashion & Beauty W.L.L. is seeking an experienced, commercially driven, and creatively minded Senior Fashion and Beauty Brand Manager to lead brand strategy, product positioning, marketing campaigns, customer engagement, and commercial growth in Doha. This senior role is suited to a brand-management professional with substantial experience in luxury fashion, beauty, cosmetics, fragrance, skincare, lifestyle, premium retail, or e-commerce.

The successful candidate will develop a distinctive brand identity, translate market insights into effective commercial plans, and deliver coordinated campaigns across retail, digital, social media, public relations, partnerships, and customer‑experience channels. The Senior Fashion and Beauty Brand Manager will work closely with creative, marketing, retail, merchandising, sales, procurement, e‑commerce, and external agency teams to strengthen brand awareness, customer loyalty, and profitable growth.

• Develop and implement the overall brand strategy for fashion, beauty, cosmetics, fragrance, skincare, accessories, and lifestyle product categories
• Define brand positioning, customer segments, value propositions, messaging, visual identity, and market priorities
• Prepare annual brand plans, campaign calendars, launch strategies, budgets, revenue targets, and performance objectives
• Lead seasonal fashion campaigns, beauty launches, product introductions, promotional events, and customer‑engagement programmes
• Coordinate campaign activity across retail stores, e‑commerce, social media, email, digital advertising, public relations, influencers, and events
• Ensure consistent brand presentation across packaging, visual merchandising, websites, social platforms, advertisements, catalogues, and customer communications
• Work with buying and merchandising teams to support product selection, collection planning, pricing, assortment development, and stock performance
• Analyse sales, margins, customer behaviour, market trends, product performance, campaign results, and competitor activity
• Translate market and consumer insights into commercial recommendations, product opportunities, and brand‑development initiatives
• Manage brand budgets, campaign expenditure, agency costs, promotional investment, and return on marketing investment
• Develop product stories, launch concepts, campaign briefs, content plans, and promotional messaging
• Lead relationships with creative agencies, media partners, photographers, stylists, models, influencers, designers, and event suppliers
• Build partnerships with hotels, salons, spas, fashion professionals, beauty experts, luxury retailers, and lifestyle organisations
• Coordinate fashion shows, beauty events, product demonstrations, private shopping experiences, influencer activations, and VIP launches
• Support customer‑acquisition, loyalty, retention, membership, and clienteling programmes
• Strengthen the in‑store and online customer journey through personalised service, premium presentation, and relevant brand experiences
• Monitor social‑media engagement, customer feedback, online reviews, public sentiment, and emerging consumer preferences
• Support e‑commerce growth through digital merchandising, campaign landing pages, product content, promotions, and conversion optimisation
• Collaborate with sales and retail teams to develop training materials, product knowledge, brand standards, and selling guidance
• Ensure marketing claims, product information, promotional materials, and customer communications are accurate and professionally presented
• Prepare brand reports, campaign evaluations, commercial forecasts, and strategic presentations for senior management
• Recruit, coach, and develop brand, marketing, content, and campaign personnel
• Maintain awareness of luxury‑fashion trends, beauty innovations, international brands, sustainability, cultural preferences, and developments in the Qatar market

• Significant experience in brand management, luxury marketing, fashion, beauty, cosmetics, fragrance, skincare, premium retail, or lifestyle products
• Previous responsibility for leading brand strategy, integrated campaigns, product…