Brand Marketing Lead

iHeart

Arabi is the premier destination for high-quality audio storytelling in the MENA region. As

an extension of iHeart

Media, the #1 audio company in the United States, we combine global

production standards with deep regional relevance. We are dedicated to creating culturally

relevant podcasts and audio content that entertains, informs, and connects with Arabic-speaking audiences worldwide.

As the region's podcast ecosystem continues to mature, iHeart

Arabi is uniquely positioned to

help shape the future of audio—not only by creating exceptional content, but by building

awareness, educating the marketplace, and accelerating adoption among audiences, creators,

agencies, and brands.

iHeart

Arabi is seeking a Brand Marketing Lead to drive the company's marketing strategy across

the MENA region.

This is a strategic role focused on building the iHeart

Arabi brand, positioning iHeart as the

leader in premium audio and podcasting, and growing awareness of the medium among

advertisers, agencies, creators, and consumers throughout MENA and beyond.

The successful candidate will own the overall marketing vision for iHeart

Arabi, from corporate

brand marketing and thought leadership to audience growth, show launches, communications,

partnerships, and industry education.

Success will be measured by increased brand awareness, stronger agency and advertiser

engagement, audience growth, and the continued development of the podcast ecosystem

across the region.

• Develop and execute the long-term marketing strategy for iHeart
  
  Arabi across the MENA region.
• Establish iHeart
  
  Arabi as the leading premium audio and podcast company in the region.
• Build consistent messaging across consumer, creator, and commercial audiences.
• Ensure brand consistency across all marketing, communications, partnerships, and events.

• Oversee audience acquisition strategies across audio, video, and social platforms.
• Lead performance marketing initiatives to grow listening, viewing, subscribers, and
• Optimize marketing investment based on data and measurable business outcomes.
• Support launches of new shows, creators, and content franchises.

• Lead initiatives that educate agencies, advertisers, and brands on the value of podcast advertising and digital audio.
• Develop thought leadership programs, research, insights, presentations, and that help grow the overall audio category.
• Create sales enablement materials that support internal sales development as well as resellers in region.
• Partner closely with sales to increase advertiser adoption and unlock new commercial

• Develop campaigns that elevate both the iHeart
  
  Arabi brand and its portfolio of shows.
• Own corporate marketing initiatives including PR, earned media, speaking opportunities, newsletters, and industry communications.
• Build relationships with key industry organizations, media partners, and marketing communities.

• Lead marketing support for strategic partnerships with brands, platforms, creators, and media organizations.
• Develop marketing programs around industry events, conferences, and live experiences.
• Identify partnership opportunities that increase visibility and accelerate brand growth.
• Manage external PR, and performance marketing agencies.
• Establish clear objectives, budgets, KPIs, and accountability for PR and marketing partners.
• Ensure marketing investments deliver measurable business impact.

• Define marketing KPIs and reporting frameworks.
• Monitor brand awareness, audience growth, engagement, campaign performance, and commercial impact.
• Use data and consumer insights to continually refine marketing strategy.

• 8–12+ years of experience in brand marketing, consumer marketing, media marketing, or strategic communications. entertainment, or consumer brands.
• Strong understanding of digital marketing, performance marketing, and brand building.
• Experience working with agencies and managing external partners.
• Excellent communication and presentation skills.
• Experience partnering with commercial teams to support…