Content Creator, Digital Marketing

Job Description The Content Creator is responsible for creating compelling visual and digital content that showcases the hotel’s luxury experiences, enhances brand awareness, and supports the hotel’s commercial objectives across all marketing channels. The role plans, captures, edits, and publishes high-quality photography, videography, and written content that reflects the hotel’s brand identity while promoting rooms, dining venues, spa, events, and guest experiences.

Job Description The Content Creator is responsible for creating compelling visual and digital content that showcases the hotel’s luxury experiences, enhances brand awareness, and supports the hotel’s commercial objectives across all marketing channels. The role plans, captures, edits, and publishes high-quality photography, videography, and written content that reflects the hotel’s brand identity while promoting rooms, dining venues, spa, events, and guest experiences.

Working closely with the Director of Marketing and operational departments, the Content Creator develops engaging storytelling through digital platforms, supports marketing campaigns, manages content calendars and digital assets, and identifies creative opportunities that strengthen audience engagement and drive business growth.

• Bachelor's Degree or Diploma in Marketing, Communications, Digital Media, Photography, Videography, Graphic Design, or a related field.
• Minimum of 2 years of experience in content creation, digital marketing, social media management, or a similar role, preferably within the luxury hospitality industry.
• Strong photography and videography skills, including lighting, composition, and visual storytelling.
• Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro, After Effects) or equivalent editing software.
• Experience managing social media platforms including Instagram, Facebook, Linked In, Tik Tok, and You Tube.
• Excellent copywriting, communication, and storytelling skills.
• Strong understanding of current digital marketing trends and social media best practices.
• Excellent command of written and spoken English. Additional languages are an advantage.

• Creative mindset with strong visual storytelling ability.
• Excellent attention to detail and commitment to brand consistency.
• Strong organizational and project management skills.
• Ability to manage multiple projects while meeting deadlines.
• Excellent interpersonal and communication skills.
• Ability to work independently and collaboratively within a team.
• Flexible, proactive, and adaptable in a fast-paced hospitality environment.
• Service-oriented with a passion for luxury hospitality.
• Self-motivated, innovative, and results-driven.
• High level of professionalism and integrity.
• Key Areas of Responsibility
• Content Creation
• Plan, capture, produce, and edit high-quality photography and videography showcasing the hotel's rooms, suites, restaurants, bars, spa, events, and guest experiences.
• Develop creative concepts and visual storytelling that align with the hotel's brand identity and marketing objectives.
• Produce engaging content for social media, website, digital advertising, email marketing, and other promotional platforms.
• Write compelling captions, promotional copy, and digital content that reflect the hotel's tone of voice.
• Ensure all content is accurate, creative, and fully aligned with brand standards.
• Coordinate and execute seasonal campaigns, promotional shoots, and event coverage.
• Maintain and organize a comprehensive digital asset library for photography, videos, and creative materials.
• Social Media & Digital Marketing
• Develop and maintain the monthly social media content calendar.
• Schedule and publish content across all approved digital platforms.
• Monitor engagement, audience growth, and campaign performance using available analytics tools.
• Identify emerging digital trends and recommend innovative content ideas.
• Support influencer collaborations, content partnerships, and user-generated content initiatives.
• Monitor competitor activities and industry trends to identify new marketing opportunities.
• Optimize content to maximize audience engagement and online…