Digital Marketing Executive

Company Description

Placed in the heart of the metropolis, Ibis and Adagio Doha is a multi-branded hotel complex offering 306 rooms and serviced apartments. Ibis Doha offers an affordable yet stylish stay combined with a central location. Adagio Doha offers its guests a home away from home in a modern and design-led setting. Guests can choose between studios, 1 bedroom and 2 bedroom apartments that offer great views of Doha’s old town.

The hotel is located 15 minutes from Hamad International Airport in close proximity to Msheireb Downtown as well as Souq Waqif.

Sample an array of international cuisine at Charlie’s Corner where we feature Italian, Asian, Arabic and Indian cuisine along with a delectable selection of burgers. Handcrafted artisanal pizzas are our signature offering. Relax and rejuvenate in our Infiniti pool and hi-tech gymnasium.

• Plan and execute digital marketing campaigns in line with the hotel's annual marketing and commercial strategy.
• Support campaigns for rooms, F&B outlets, promotions, events, packages, seasonal offers and hotel activities.
• Coordinate paid digital campaigns across platforms such as Meta and Google Ads.
• Monitor campaign performance and make recommendations to improve reach, engagement, conversions and return on investment.
• Support email marketing campaigns and digital promotions to drive bookings, enquiries and guest engagement.

• Manage the hotel's social media channels, including Instagram, Facebook, Linked In, Tik Tok and other relevant platforms.
• Develop and maintain a monthly social media content calendar aligned with hotel promotions, events, F&B activities and brand campaigns.
• Create, schedule and publish engaging content including photographs, videos, reels, stories, graphics and written content.
• Monitor comments, messages, mentions and online interactions, responding professionally and escalating guest concerns where required.
• Monitor social media trends, competitor activity and emerging platforms and recommend relevant opportunities for the hotel.

• Create engaging digital content that reflects the identity and positioning of Ibis and Adagio.
• Support photography and videography requirements for hotel facilities, rooms, F&B outlets, events and guest experiences.
• Produce or coordinate digital artwork, promotional materials and social media creatives while ensuring compliance with Accor brand guidelines.
• Ensure consistency of messaging, imagery, logos and visual identity across all digital channels.
• Coordinate with internal departments and external agencies, photographers, designers and other creative partners when required.

• Maintain and regularly update hotel website content, ensuring information, images, offers and promotions are accurate and up to date.
• Monitor and maintain hotel listings across relevant online travel agencies and third-party platforms.
• Support the management of Google Business Profiles and other online listings to ensure accurate hotel information, images and promotional content.
• Assist with SEO activities, including keyword optimisation, content updates and improving online visibility.
• Identify opportunities to improve the hotel's digital guest journey and increase direct bookings.

• Monitor website traffic, social media performance, digital campaigns and online engagement.
• Track key digital marketing KPIs including reach, engagement, traffic, conversions and campaign performance.
• Prepare regular digital marketing reports and provide recommendations based on performance data.
• Conduct competitor and market analysis to identify opportunities and emerging trends.
• Use analytical tools and dashboards to evaluate campaign effectiveness and support data-driven decisions.

• Work closely with Sales, Revenue, Reservations, Front Office, F&B and Operations teams to support commercial objectives.
• Coordinate digital campaigns and content for hotel events, promotions and special occasions.
• Ensure digital activities support room occupancy, F&B revenue, events and overall hotel performance.
• Liais…