Associate Director - Social

We’re growing our team at Saatchi & Saatchi Qatar, and we’re looking for an Associate Director – Social to help lead our social media function across a diverse portfolio of leading brands and organizations.

Reporting to the Director of Content, you will oversee the strategic direction, creative quality and day-to-day operation of our social accounts, while helping lead and develop the team behind them.

Saatchi & Saatchi Qatar is a creative agency rooted in the culture of the Middle East and connected to the global Publicis Groupe network.

Our multidisciplinary team works with some of Qatar’s most influential organizations and leading global brands, combining strategy, creativity, content, media and public relations to create work that connects locally and resonates globally.

What you’ll do

• Lead social strategy across our portfolio, ensuring every account has a clear direction rooted in audience understanding, culture and business objectives.
• Oversee the day-to-day operation of our social accounts, working closely with account leads and social teams to keep priorities clear, delivery strong and standards consistently high.
• Set the standard for our social work, reviewing strategies, content plans, platform activations and key deliveries across accounts.
• Lead, mentor and develop the social team, providing direction to Senior Managers, Managers and Executives and helping them grow.
• Shape content thinking across accounts, helping teams develop ideas that are relevant to the platform, audience and moment.
• Stay close to performance, using data, audience behaviour and platform insights to strengthen strategies and identify opportunities for growth.
• Keep the team connected to culture, with a strong understanding of the conversations, creators, formats and behaviours shaping social media in Qatar, the GCC and the wider region.
• Work closely with strategy, creative, PR, account management, media and multimedia teams to turn strong thinking into strong execution.
• Provide senior oversight across major campaigns, launches and live moments.
• Guide community and reputation management, providing senior support on sensitive conversations, emerging issues and escalations when required.
• Build strong relationships with clients, acting as a trusted senior partner on social strategy, content, platforms and culture.
• Identify opportunities to strengthen processes, workflows, resourcing and collaboration across the social function.
• Work closely with the Director of Content on the continued development of the team, our social capability and the quality of work we deliver.

What we’re looking for

• Arabic speaker required, with strong professional communication skills in both Arabic and English.
• 7+ years of experience in social media, digital content or a related discipline, ideally within an agency environment.
• Strong experience developing and leading social strategies for major brands or organizations
• Experience overseeing multiple accounts, teams and work streams at the same time.
• A strong understanding of social platforms, audience behaviour, content formats, community management and performance.
• Strong knowledge of Arabic-language social media and the cultural nuances of communicating with audiences across Qatar and the wider region.
• Proven experience managing and developing teams.
• Strong client-facing and presentation skills, with the confidence to provide clear strategic recommendations and senior counsel.
• Comfort working with social data and insights and translating them into practical decisions.
• Strong creative judgement and a clear understanding of what makes content relevant, engaging and effective.

You are

Curious about people, culture and the way brands earn a place in people’s lives.

You have strong instincts, but you know how to support them with strategy and evidence. You can move comfortably between the big picture and the details, whether you are shaping the direction of an account, guiding a team or reviewing a piece of work before it goes live.

You are a generous and confident leader. You know how to give people clarity, challenge them when needed and help them do their best work. You are organised, collaborative and calm under pressure, with high standards for both the work and the way the team works together.

Most importantly, you care deeply about making good work and helping the people around you make better work too.

If that sounds like you, we’d love to hear from you.