Head of Marketing and Activations

As the Head of Marketing
, you will be responsible for driving key marketing initiatives including research, data management, paid media campaigns, email marketing, website management, and physical activations both locally and internationally. You will work closely with the Marketing Manager and collaborate with internal stakeholders, Qatar Tourism, and our paid media agency to implement targeted campaigns that enhance the visibility and engagement of LIC's events and activities.

You will also oversee event apps, data acquisition, and manage content for our major events.

• Lead and manage marketing research and insights projects to understand customer behavior and market trends
• Develop and execute paid media plans in collaboration with the paid media agency to drive traffic, sales, and brand visibility
• Oversee email marketing campaigns and manage data to enhance customer segmentation and targeting
• Manage event apps, including their development, execution, and integration into events
• Collaborate with the PR team on key event and launch communications, ensuring cross-departmental alignment.
• Manage all website content to ensure information is up-to-date, engaging and develop a plan to increase visitation to our website
• Lead data acquisition and management of data at LIC to better understand our audience and increase engagement that will lead to sales
• Lead physical marketing activations both locally and internationally, working with stakeholders and Qatar Tourism on joint efforts
• Support internal broadcast efforts for major events, including F1, MotoGP, and WEC, and manage content displayed on screens throughout the venue
• Work with various teams to ensure consistent messaging across all marketing platforms and channels

• Understanding of brand management – from diagnosis – the strategy – to tactics
• Proven experience in marketing, with a focus on data-driven strategies, paid media, and event marketing
• Strong leadership and team management experience, with the ability to motivate and develop a team
• Familiarity with data management, customer segmentation, email marketing, and event app management
• Ability to oversee global and local marketing activations, collaborating with international partners and stakeholders
• Experience in managing content creation for large-scale events, with a keen eye for detail
• A passion for motorsports and a desire to contribute to the success of one of the world's premier racing circuits.

This is an exciting opportunity to oversee various marketing functions and lead a dynamic team in delivering impactful marketing strategies for one of the most prestigious motor sport venues in the world. If you're a strategic thinker with strong marketing and event activation skills, we’d love to hear from you!