Social Media Specialist

Scope of Work:

Develop and implement social media strategies aligned with business objectives. Create, schedule, and publish engaging content across all social media platforms. Manage daily social media activities, including responding to comments and messages. Monitor social media trends and recommend new initiatives to improve engagement and reach. Plan, execute, and optimize paid social media campaigns. Analyze campaign performance and prepare monthly reports with recommendations.

Coordinate with internal teams and external vendors for content creation, photography, and videography. Maintain brand consistency across all digital platforms.

Preferred Qualifications and

Experience:

Bachelor's degree in Marketing, Communications, or a related field.
2-5 years of experience in social media management or digital marketing. Strong knowledge of Facebook, Instagram, Linked In, Tik Tok, X, and other relevant platforms. Experience using social media management and analytics tools. Excellent communication and copywriting skills. Basic knowledge of graphic design and video editing tools is an advantage.