Marketing Specialist

We are currently seeking a creative and results-driven Marketing Specialist to join our team as part of our continued business growth and brand development. The successful candidate will play a key role in developing and executing innovative marketing strategies that strengthen our brand presence, drive customer engagement, and support the promotion of our travel and tourism products and services. This role offers the opportunity to work across digital marketing, content creation, campaign management, and strategic partnerships while collaborating with cross-functional teams.

• Develop and implement marketing strategies and campaigns that align with business objectives and increase brand awareness.
• Create engaging content for social media, email campaigns, newsletters, Whats App, SMS, and the company website while coordinating with designers to produce compelling visual materials.
• Plan, execute, and optimize digital marketing initiatives, including SEO, PPC, and social media campaigns, using analytics to measure performance and improve results.
• Build and maintain the company's brand identity across all marketing channels while establishing relationships with media, influencers, and strategic partners such as hotels, airlines, tourism boards, attractions, and marketing agencies.
• Develop customer engagement initiatives, including loyalty programs and feedback campaigns, and analyze customer insights to improve targeting and enhance the overall customer experience.

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 4 years of experience in marketing, preferably within the travel, tourism, or hospitality industry.
• Strong knowledge of digital marketing, SEO, social media platforms, content management systems, and marketing analytics tools.
• Excellent written and verbal communication skills with a creative mindset and strong analytical abilities.
• Experience with CRM systems, travel booking platforms, or photography/video production is an advantage.