Digital Media Content Creation & Brand Communications Specialist

Digital Media Content Creation & Brand Communications Specialist

Label is looking for a creative, organized, and fast-moving Digital Media Specialist to support our daily marketing, content, PR, and brand communication workflow.

This role is ideal for someone who understands luxury fashion, modest wear, perfumes, beauty, social media trends, and premium brand presentation.

• Managing social media platforms including Instagram, Tik Tok, Snapchat, and Linked In
• Creating and editing reels, stories, posts, posters, campaigns, and digital content
• Preparing content calendars and organizing content references
• Coordinating photography and videography with models, photographers, videographers, and agencies
• Creating content using Canva, Cap Cut, Adobe tools, Chat GPT, Claude, and AI creation tools
• Preparing presentation decks for launches, collaborations, expansion, and brand proposals
• Creating mockups for stationery, signage, stickers, name plates, and branding materials
• Liaising with influencers, influencer managers, media agencies, designers, and perfume brands
• Supporting PR outreach, event planning, and collaboration opportunities
• Collecting updated content and collection images from designers and brands
• Supporting business development and leasing communication for local and GCC expansion opportunities
• Coordinating with suppliers for printing, signage, interiors, quotations, and brand materials
• Preparing weekly and monthly marketing reports
• Maintaining brand consistency and organized creative assets

• 4 years of minimum experience in digital media, content creation, social media, marketing, or brand communications
• Strong skills in Canva and Cap Cut
• Knowledge of Adobe tools such as Photoshop, Illustrator, Lightroom, or Premiere Pro is preferred
• Experience using Chat GPT, Claude, and AI content creation tools
• Strong visual taste and understanding of luxury branding
• Ability to create reels, stories, posts, presentations, mockups, and campaign visuals independently
• Good communication and coordination skills
• Experience in fashion, luxury retail, modest fashion, perfume, beauty, or lifestyle brands is preferred
• English is required;
  Arabic is an advantage

The ideal candidate must be creative, detail-oriented, organized, and able to manage multiple tasks and should be equipped with the relevant skills and meet deadlines in a fast-paced retail environment.