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Segment Marketing Senior Manager
Job Description & How to Apply Below
- Lead on delivery of the marketing roadmap with impeccable go to market execution involving cross-functional teams. With rigorous commercial understanding of acquisition triggers, usage behaviours, revenue & margin of the value seekers base – fully accountable to take necessary immediate actions to utilize an emerging marketing opportunity or clear a foreseen risk.
- Monitor churn trends and driversof the customer segment, working cross-functionally to design and optimize retention offers, customer engagement initiatives, and proactive save actions.
- Manage and ensure to come up with end-to-end marketing roadmap composed of ATL & BTL campaigns, new portfolios and tariffs, and customer experience differentiators
- Manage performance of the customer segment in specific and the overall consumer business in general using thorough analytical skills and maintaining/creating performance reports and dashboards.
- Responsible for the NPS and satisfaction results of the customer segment – accordingly accountable for designing and implementing plans (short term or long term) to rectify a NPS position if needed.
- Manage Home product portfolio and Lifecyle for Fibre, 5G and 4G products, including proposition design, approvals, GTM implementation, performance monitoring and proposition improvement.
- Provide timely and adequate management reporting to ensure that the core metrics scorecard is visible, and performance is in line. Perform any additional project, task or activities assigned/delegated by the Line Manager.
- Bachelor’s degree in marketing or equivalent
- Senior marketer with 10 years of relevant and in-depth experience in bringing to life major commercial campaigns.
- In-depth experience in influencing cross-functionally against the delivery of a go-to-market plan.
- Marketing experience with strong communication and senior management handling experience.
- Must have experience in stakeholder management
- Must have Analytical skills - manage & understand large sets of data.
Position Requirements
10+ Years
work experience
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