Senior Associate, Advertising

About QNB

Established in 1964 as the country’s first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.

QNB Group’s presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.

QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard & Poor’s (A), Moody’s (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.

Based on the Group’s consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.

QNB Group has an active community support program and sponsors various social, educational and sporting events.

The incumbent will be responsible for liaising and supporting the relationship with the business units and advertising agencies and will act as the focal point of contact. The incumbent will also handle responsibilities relating to Media schedule management (TV, newspaper, magazines, publications, Online advertising and social media.) relating to advertising efforts of the QNB Group.

Shareholder & Financial:
Implement the desired budgets to facilitate the delivery and execution of the Group Communications strategypertaining to Advertising. Provide inputs in the creation of Key Performance Indicators (KPIs) for performance monitoring and quality measurement purposes for the Advertising unit and assist in monitoring their achievement on periodic basis. Implements KPI’s and best practices for Advertising. Promote cost consciousness and efficiency and enhance productivity, to minimise cost, avoid waste, and optimise benefits for the bank.

Act within the limits of the powers delegated to the incumbent. Customer (Internal & External):
Identify key advertising agencies; establish and maintain relationships with them. Develop a strong partnership relationship with international and local newspapers, television stations and other media communications. Assist customers in all their queries on Bank’s product and seek solution to their requests. Maintain activities in accordance with Service Level Agreements (SLAs) with internal departments/units to achieve improvements in turn-around time.

Build and maintain strong/effective relationships with related departments/units to achieve the Group’s objectives. Provide timely/accurate data to external/internal Auditors, Compliance, Financial Control and Risk when required. Internal (Processes, Products, Regulatory):
Implement the departmental policies and procedures, which will set out the principles, methodology and techniques to establish an effective advertising policy. Oversee the execution of the advertising strategy. Follow up with Coordinator Advertising on any updates on strategic planning and advertising projects made in local and international market. Report critical inputs received to VP Advertising. Define advertising, sales promotional and media objectives, work with advertising agencies and internal staff to achieve these objectives on time and within budget.

Supervise and facilitate the completion of all advertising and promotional materials for assigned product categories by working with in-house staff and outside agencies and vendors.

Manage the current database of sponsors and advertisers, and developing relationships with new sponsors and advertisers. Plan and schedule advertising activity business units. The incumbent is also responsible for pulling together all individual business unit plans to form an overall international advertising strategy. Assist in designing and developing the advertising strategy. Manage day-to-day issues, including counselling and…