Assistant Marketing & Social Media Manager

Assistant Marketing & Social Media Manager

Company: Round Table

Location: Doha, Qatar

Department: Marketing

Reports to: Marketing Manager

Round Table is seeking a creative, organised, and commercially focused Assistant Marketing & Social Media Manager to support the marketing and digital presence of all brands under the Group, including Flat White Specialty Coffee, Honoroast, MUD Pottery Studio, Stretch Lab, Flat White Academy
, and other current or future concepts.

The successful candidate will support the Marketing Manager in planning and executing brand campaigns, managing social media platforms, coordinating content production, and ensuring that each brand maintains a strong, consistent, and engaging presence across all customer touchpoints.

This is a hands‑on role suited to someone who can balance creativity with execution, manage multiple brands simultaneously, and turn marketing plans into measurable business results.

• Support the development and implementation of annual and monthly marketing plans for all Round Table brands.
• Assist in planning and executing product launches, seasonal campaigns, promotions, events, collaborations, and brand activations.
• Ensure that all marketing activities are aligned with each brand’s identity, positioning, tone of voice, and commercial objectives.
• Coordinate with Operations, Sales, HR, Finance, Training, and other departments to deliver campaigns effectively.
• Monitor campaign timelines, deliverables, budgets, and approvals.
• Support partnerships with malls, corporate clients, influencers, media representatives, agencies, and other external stakeholders.
• Assist in conducting market research, competitor reviews, and customer trend analysis.
• Identify opportunities to improve brand awareness, customer engagement, footfall, and revenue.

• Manage the day‑to‑day social media activities of all Group brands across platforms such as Instagram, Tik Tok, Facebook, Linked In, You Tube, and other relevant channels.
• Develop monthly social media calendars in coordination with the Marketing Manager and relevant brand stakeholders.
• Prepare, schedule, publish, and monitor social media content.
• Write engaging captions and campaign copy that reflect the individual tone and personality of each brand.
• Monitor comments, messages, reviews, mentions, and customer interactions, ensuring timely and professional responses.
• Coordinate with Operations and Customer Service teams regarding enquiries, complaints, and service‑recovery matters received through digital platforms.
• Track platform trends, audience behaviour, content formats, and algorithm changes.
• Recommend creative ideas to improve reach, engagement, follower growth, and conversions.
• Ensure that social media accounts remain active, accurate, consistent, and aligned with brand standards.

• Develop creative content concepts for campaigns, products, events, team stories, customer experiences, and behind‑the‑scenes features.
• Coordinate photo shoots, video shoots, graphic design requirements, and other content‑production activities.
• Prepare clear creative briefs for photographers, videographers, graphic designers, content creators, agencies, and influencers.
• Capture basic photo and video content for social media when required.
• Review marketing materials and content before publication to ensure accuracy, quality, and brand consistency.
• Maintain an organised content library containing photographs, videos, designs, templates, logos, brand guidelines, and campaign assets.
• Coordinate the production of menus, posters, flyers, digital screens, promotional materials, signage, and other brand collateral.

• Support paid digital campaigns across Meta, Google, Tik Tok, and other relevant advertising platforms.
• Assist in defining campaign audiences, objectives, budgets, and performance indicators.
• Monitor digital campaign performance and recommend adjustments to improve results.
• Track website traffic, engagement, enquiries, conversions, customer acquisition, and campaign return on investment.
• Support email marketing, customer…