Social Media Specialist Job Doha area,Baladīyat ad Dawḩah Qatar,Marketing / Advertising / PR

Key Result Areas:

Design and implement targeted social media campaigns to highlight museum exhibitions, cultural events, educational programs, and experiences
Develop platform-specific content (Instagram, Facebook, Twitter, Tik Tok, etc.) to engage audiences, ensuring alignment with exhibit themes and the museum's brand voice
Coordinate promotional efforts for upcoming exhibitions, using teasers, exclusive previews, and interactive content to generate excitement
Integrate digital storytelling into social media content, allowing followers to experience and interact with exhibition narratives virtually
Share behind-the-scenes content, curator interviews, and visitor-generated content to build deeper connections with the museum s audience
Extend physical exhibition experiences into the digital space through virtual tours, immersive experiences, and exclusive online content
Produce a variety of multimedia content, including videos, reels, stories, and graphics, to engage users and promote exhibitions
Curate user-generated content and spotlight visitor experiences, fostering an online community around the museum's events and exhibitions
Collaborate with curators and exhibit teams to gather relevant content that complements physical exhibitions and enhances the online experience
Manage online interactions by responding to followers, engaging in meaningful conversations, and fostering a positive online museum community
Use social media tools (polls, Q&A sessions, live streaming, etc.) to create interactive elements, keeping audiences engaged and informed
Work with educational teams to promote learning programs, encouraging content sharing and participation through social media channels
Develop partnerships with other museums, cultural institutions, and influencers to amplify the museum s reach and enhance audience interaction
Collaborate with marketing and communications teams to align social media efforts with broader institutional marketing initiatives
Track social media performance using analytics tools to evaluate campaign success, engagement rates, and content effectiveness
Use data insights to optimize content, identify trends, and enhance audience engagement with exhibitions and museum events
Assist in managing the museum s online presence during crises or urgent issues, ensuring timely, accurate communication with followers
Develop contingency plans for social media during exhibit delays, event changes, or operational disruptions
Work closely with curators, exhibit designers, and educators to ensure social media content is aligned with exhibit goals, themes, and institutional strategies
Coordinate with external vendors and agencies for social media advertising and sponsored content
Perform other reasonable tasks as assigned

Minimum Knowledge,

Skills & Experience:

Bachelor s degree in Communications, Marketing, Digital Media, Media Studies, Advertising, or a related field
2 5 years of full-time experience in social media management, content creation, or digital marketing, preferably in the arts, culture, or museum sectors
A history of designing and executing social media campaigns that drive audience engagement and promote cultural or educational programs
Experience producing multimedia content such as videos, graphics, and interactive media for digital platforms
Strong understanding of social media platforms, trends, and tools, including Instagram, Twitter, You Tube, and emerging platforms
Expertise in digital storytelling and creating engaging, platform-specific content
Familiarity with analytics tools for tracking social media performance and optimizing content
Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines
Excellent writing skills with the ability to draft and edit a variety of written reports and communications and to articulate ideas clearly and concisely;
Arabic proficiency is an advantage
Proficiency in multimedia production tools, such as Adobe Creative Suite, Canva, or video editing software
Proficiency in MS Office applications