Ad Specialist

The Ad Specialist is a full-time, on-site role based in Doha, Qatar. This role is responsible for planning, executing, and optimizing digital advertising campaigns across social media and other online platforms for Trifid Media's managed creators and brand partners. Day-to-day tasks include managing ad accounts, setting up and monitoring campaigns, analyzing performance metrics, and making data-driven recommendations to improve reach, engagement, and return on ad spend.

The Ad Specialist will collaborate closely with creators, account managers, and content teams to align ad strategies with campaign objectives and audience insights. The role also involves preparing performance reports, staying current with platform policies and trends, and contributing to best practices for influencer and brand campaigns.

Qualifications

• Strong proficiency in digital advertising platforms (e.g., Meta Ads Manager, Google Ads, Tik Tok Ads) and experience managing paid social campaigns.
• Skills in campaign analytics and reporting, including the ability to interpret data, track KPIs, and recommend optimization strategies.
• Understanding of social media marketing, influencer marketing, and audience targeting strategies across different digital channels.
• Basic familiarity with ad creatives and formats (images, video, copy) and the ability to collaborate with content and design teams.
• Excellent organizational, time management, and problem-solving skills, with attention to detail in campaign setup and tracking.
• Effective written and verbal communication skills in English;
  Arabic proficiency is an advantage.
• Ability to work on-site in Doha, Qatar, and collaborate in a fast-paced environment with creators and internal stakeholders.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience.
• Previous experience in media, influencer marketing, or agency environments is highly beneficial.