Brand Manager For Speciality Coffee

This Full time on site position offers great opportunities for career growth.

We are seeking an experienced and commercially driven Brand Manager to lead the growth and positioning of a globally recognized specialty coffee brand. This role is responsible for developing and executing brand strategies that strengthen market leadership, increase consumer engagement, and drive business growth across multiple markets. The ideal candidate combines strong brand-building expertise with a passion for specialty coffee, premium consumer experiences, and cultural trends.

They will work cross-functionally with product development, retail operations, digital marketing, creative teams, and international stakeholders to ensure a consistent and compelling brand presence worldwide.

• Develop and implement annual and long-term brand strategies aligned with global business objectives.
• Drive brand equity, awareness, relevance, and market share growth across regional and international markets.
• Ensure consistent brand positioning, messaging, and visual identity across all channels and customer touchpoints.
• Act as the brand guardian, maintaining brand standards across retail, e-commerce, packaging, partnerships, and communications.

• Lead go-to-market strategies for seasonal offerings, new coffee launches, limited editions, and innovation projects.
• Collaborate with coffee sourcing, roasting, and product development teams to translate product stories into compelling consumer narratives.
• Build storytelling around coffee origins, sustainability initiatives, farmer partnerships, craftsmanship, and quality standards.
• Support pricing, promotional, and portfolio strategies to maximize profitability and consumer value.

• Analyze consumer behavior, market trends, competitor activities, and emerging opportunities within the specialty coffee sector.
• Leverage customer insights and data analytics to optimize brand performance and marketing effectiveness.
• Identify new customer segments and growth opportunities across global markets.

• Develop and execute integrated 360° marketing campaigns across digital, social media, retail, PR, experiential, and partnership channels.
• Manage global campaign calendars and coordinate regional adaptations.
• Collaborate with creative agencies and internal teams to deliver high-impact campaigns that drive engagement and sales.
• Oversee content development, ensuring alignment with brand voice and strategic objectives.

• Drive digital brand growth through social media, content marketing, CRM, loyalty programs, and influencer partnerships.
• Foster engagement with coffee enthusiasts, industry professionals, and brand communities.
• Lead experiential marketing initiatives, including coffee festivals, educational workshops, product launches, and brand activations.
• Enhance customer loyalty through innovative and memorable brand experiences.

• Manage annual marketing budgets and ensure effective allocation of resources.
• Monitor campaign ROI and optimize investments based on performance metrics.
• Partner with sales, retail, and e-commerce teams to achieve revenue and profitability targets.
• Contribute to forecasting, annual planning, and business reviews.

• Collaborate closely with regional marketing teams, retail operations, supply chain, product development, and executive leadership.
• Manage relationships with agencies, creative partners, media vendors, and external stakeholders.
• Present brand performance, strategic recommendations, and growth opportunities to senior leadership.

• Education:
  
  Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience:
  
  4-8+ years of experience in brand management, marketing, or category management.
• Experience with in specialty coffee, premium food & beverage, hospitality, FMCG, or lifestyle brands is highly preferred.
• Proven success managing large-scale marketing campaigns and product launches.
• Experience working with international or global brands is highly desirable.

• Strong strategic thinking and brand-building capabilities.
• Excellent storytelling and consumer engagement skills.
• Deep understanding of premium consumer brands and customer experience.
• Strong analytical and…