Head of Marketing

We are seeking an experienced and commercially driven Head of Marketing to lead the overall marketing strategy and brand positioning of our automotive business.

This role requires a strategic marketing leader with strong experience in developing integrated marketing campaigns, managing digital transformation initiatives, enhancing customer experience, and supporting business growth within a fast-paced and competitive environment.

Strategic Leadership

• Develop and execute the company's annual marketing strategy aligned with business objectives and revenue targets.
• Lead brand positioning and ensure consistent brand representation across all channels and customer touchpoints.
• Identify market opportunities, customer trends, and competitive insights to support business growth.
• Establish marketing KPIs and monitor campaign effectiveness, ROI, and overall marketing performance.

• Maintain and strengthen the company's corporate and product brand presence in the market.
• Oversee all advertising, public relations, corporate communications, sponsor ships, and promotional activities.
• Manage agency relationships, media planning, and creative development.
• Ensure consistent brand standards across showrooms, digital platforms, events, and marketing collateral.
• Develop and implement digital marketing strategies across Google Ads, SEO, social media, email marketing, and online platforms.
• Enhance customer acquisition and lead generation initiatives to support sales targets.
• Monitor website performance, customer journeys, conversion rates, and digital campaign effectiveness.
• Leverage marketing automation and CRM platforms to improve customer engagement and retention.
• Partner closely with Sales and Aftersales teams to develop campaigns that drive vehicle sales, service retention, and parts revenue.
• Support product launches, promotional campaigns, seasonal offers, and customer loyalty programs.
• Ensure marketing initiatives effectively support dealership operations and customer acquisition goals.

• Lead customer experience initiatives and drive improvements based on customer feedback and market insights.
• Conduct market research, customer satisfaction studies, and competitor benchmarking.
• Utilize data analytics to support business decision-making and marketing optimization.

• Develop and manage the annual marketing budget, ensuring efficient allocation of resources and measurable returns.
• Lead, mentor, and develop the marketing team, fostering a high-performance culture.
• Oversee external vendors, agencies, production partners, and digital service providers.

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Master's Degree or professional marketing qualification is advantageous.
• Minimum 10-15 years of progressive marketing experience
  , including at least 5 years in a senior leadership role
  .
• Proven track record of developing and executing successful multi-channel marketing strategies.
• Strong experience in digital marketing, CRM, customer lifecycle management, and marketing analytics.
• Experience managing substantial marketing budgets and leading cross-functional teams.