Sales Assistant

Job Overview

You must lead and motivate a team with care, enthusiasm, honesty and a natural love of retailing. A real interest in the educational toy market and the ability to react quickly and work under pressure are essential. Commercial awareness and understanding of the UAE marketplace will help drive sales while positioning ELC as the premier educational toy specialist. You will demonstrate a track record in coaching and people development with cultural sensitivity for our diverse UAE team and customer base, adopt a hands‑on approach, and lead from the front of the shop floor as the educational toy expert and ambassador for child development through play.

• Deliver outstanding customer service by asking brilliant questions and acting as an educational advisor.
• Be knowledgeable about child development stages 0‑8 years and offer expert advice on age‑appropriate toys.
• Understand and explain ELC’s developmental icons and how toys support children’s learning.
• Engage with diverse families from local and expatriate communities with cultural sensitivity.
• Maximise sales through educational guidance and expert product recommendations.
• Achieve individual KPIs including demonstration sales targets, battery sales and carrier bag sales.
• Operate the till, process transactions and handle cash or card payments accurately.
• Explain current promotions and offers to customers during checkout and ensure transaction accuracy.
• Actively demonstrate products, highlighting educational features and benefits.
• Maintain demonstration areas and ensure demo products are in working order.
• Convert demonstrations into sales through effective educational explanations.
• Maintain assigned section to ELC’s premium visual merchandising standards and use an age‑based merchandising system.
• Merchandise commercially and effectively using ELC’s educational focus, ensuring products are labelled, priced and presented.
• Keep assigned areas clean, organised and fully stocked.
• Support peak trading periods and cultural events specific to the UAE.
• Assist with handling deliveries and maintenance of stockroom areas and carry out routine tasks such as price changes, stock checks and housekeeping.
• Follow company security procedures and help reduce shrinkage risk.
• Support the team in achieving management goals and deadlines.

This is a shop‑floor focused role requiring manual handling and mobility. You must be flexible during busier trading periods including Eid celebrations, Dubai Shopping Festival and peak seasons. You will work in a physical retail environment, including Fridays, weekends, Ramadan adjustments and other peak trading periods.

• Minimum High School Certificate or equivalent.
• English language proficiency essential – will be tested at interview along with basic numeracy.
• Arabic language skills preferred but not essential.
• Commitment to complete a 6‑month probationary period and mandatory Induction Book One.
• 1 rotating day off per week and UAE national holidays given in lieu.
• Eligibility for UAE residence visa – company will arrange visa processing.

• Lead and motivate a team with care, enthusiasm, honesty.
• Coach and develop people with cultural sensitivity.
• Hands‑on approach and ability to lead from the front of the shop floor.
• Demonstrate passion for child development and educational play.
• Engage potential customers with confidence, including diverse cultural backgrounds.
• Follow instructions and complete comprehensive training program.
• Attention to detail in all aspects of work, especially educational toy presentation.
• Literate and numerate with essential English language skills.
• Good interpersonal skills, outgoing and able to work independently and as part of a team.
• Ability to accept authority and work under direct supervision.
• Cultural sensitivity and respect for UAE customs and religious practices.
• Practice adaptability, ready to work in a multicultural environment.
• Reliability in time‑keeping, attendance and task completion, especially during peak periods.

ELC is an equal opportunity employer and encourages applications from all qualified candidates. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, disability or any other factor that is protected by law.