Beauty Advisor | Retail | Watsons

Job Requisition

The Beauty Advisor plays a crucial role in enhancing customer experience and driving sales in the store. They are responsible for selling beauty products through knowledgeable engagement with customers, ensuring efficient service, and maintaining a visually appealing display of products. By leveraging their expertise in beauty and fashion trends, the Beauty Advisor aims to satisfy customers and contribute to the store's financial performance.

The role also entails monitoring financial metrics, adhering to operational standards, and participating in personal and professional development programs to ensure continuous growth and competency.

• Recommend appropriate products and provide information on features, advantages, and benefits to enhance customer decision‑making.
• Assist customers in locating, selecting, and purchasing products based on preferences for brand, variant, and color.
• Utilize selling techniques such as suggestive selling, upselling, and cross‑selling to increase Average Transaction Value (ATV).
• Attend to all customer queries and needs, providing efficient and friendly service.
• Resolve customer complaints following set customer service standards and within the scope of control.

• Monitor the availability of products and ensure proper safekeeping of merchandise to prevent shoplifting, damages, and pilfer ages.
• Update reports on product shelf life and ensure timely replenishment of products on display with complete shelf tag prices.
• Weekly monitor price changes and update shelf/price tags as needed following planograms and guidelines.

• Comply with all set customer service standards, including greeting customers and offering baskets.
• Prepare and set up store promotions using marketing collaterals to effectively communicate offers.
• Maintain cleanliness and orderliness in assigned areas and ensure compliance with company policies and procedures.

• Accomplish and monitor performance development plans in a timely manner.
• Participate in and implement agreed Employee Engagement Survey (EES) action plans.
• Ensure timely and accurate execution of retail operating standards and planogram implementations.

• Empathy and customer service orientation.
• Leadership and problem‑solving abilities.
• Excellent relationship‑building and communication skills.
• Ability to deal with ambiguity and maintain integrity and trust in all interactions.

• High School diploma; degree not essential but a plus.
• Minimum of 2 to 4 years of experience in retail, focusing on the beauty or fashion sector.
• Strong knowledge of the fashion/beauty industry and trends, with proficiency in retail operations, stock management, and visual merchandising.
• Excellent computer skills with capabilities in using retail systems and managing cash transactions.